Adomik ANALYZE illuminates exchange trading data and empowers publishers to understand buyer behavior and deliver a high-fidelity picture of programmatic sales activity
Adomik’s intuitive platform helps publishers maximize yield from inventory sold in both Open RTB and Deals by:
- Illustrating quick, comprehensive overviews of revenue evolution and setup efficiency
- Delivering notifications about significant events impacting your programmatic business
- Simulating changes of floor prices to identify the best performers
- Monitoring buyer behavior to identify spend drivers and the inventory that draws the most attention
- Discovering the best deal opportunities based on bid-level analysis and market conditions
- Providing price recommendations for deals based on forecasted value of inventory and demand
- Managing, monitoring, and troubleshooting deals for optimal fill rate and maximum profitability
Benefit: Gain a complete understanding of what’s going on in your programmatic inventory and maximize your programmatic deal channel for your most valuable inventory.
ANALYZE answers questions like:
- What is the value of my mobile web inventory in a certain GEO ?
- What are my top brands? Deals? And how have they changed over the last week?
- Who are the buyers most interested in my inventory?
- How much more have I earned on my inventory by using deals?