Programmatic selling is more complex than ever.
Publishers have added to their “stacks” header partners, multiple SSPs and new sales channels like ‘first look’ and PMP. As a result, managing yield has become increasingly challenging. It's tough to see the whole story and where monetization is working or can be improved.
Adomik UNIFY delivers the single truth across your stack by connecting to all of your monetization partners to offer holistic yield management and revenue maximization.
Centralized reporting to look across all monetization partners
- Focus on monetization with a clear, aggregated view of all partners, buyers & brands
- Identify optimizations never seen before for pricing, deals, & allocation
Troubleshooting and monitoring of all header bidding partners
- Optimize your header setup by identifying bid & discrepancy issues
- Understand the impact of your time-outs and manage latency
- Read more about ADOMIK for HEADER BIDDING
Benchmarking tools to compare yourself against the market
- Access live market figures for programmatic CPM, PMP, revenue trends & much more
- Identify missing buyers & campaigns to guide sales actions
How Adomik UNIFY works
ADOMIK UNIFY ANSWERS QUESTIONS LIKE:
- What is my total revenue from Buyer or Brand X across my ‘stack’?
- Who are my top buyers in the U.K on all my 300x250s?
- How can I make more from my header setup each day?
- Which header partner is contributing the most to page latency and poor user experience?
- Am I missing revenue from major programmatic buyers?
- Are my PMP CPMs in line with the market?