FEATURED CASE STUDIES
As a publisher and a retailer, PCH combines first-party identity and purchase data from customers to offer deep insights about what motivates them. PCH Media makes this data available to marketers too, with digital media and targeting solutions that persuade people to action.
Defy Media's leading portfolio of brands for the digital generation are centered on comedy, entertainment, gaming and lifestyle. Defy Media has been using Adomik optimization and analytics since 2015. Since then they have seen continued increased Open RTB revenue of 20%.
The Guardian, a globally recognized premium publisher, has been using Adomik's cross-stack analytics tools since October 2016 to better understand and decision on their programmatic sold inventory.
Orange, the leading multi-national telecommunications and digital media corporation in France, reaches 63% of the French market with 29.5 million unique visitors per month*. To leverage this reach and more effectively monetize its inventory, Orange launched its programmatic initiatives via the Orange Ad Market ad exchange.
Schibsted is a leader in programmatic selling and manages yield across 40 publications and operations in over 20 countries. The Schibsted team researched 10 technology and strategic vendors to help them navigate programmatic. Adomik was selected as a technology vendor as result of this process.
Fairfax Media is one of the APAC regions leading digital media businesses. Beginning in September 2014 the Fairfax team began working with the Adomik platform to obtain transparency and understanding about their programmatic business. Within the first 6 months, Fairfax had increased average monthly programmatic inventory revenue by 40%.