Floor Price Optimization for Header Bidding Setups
FLOOR PRICE OPTIMIZATION IN HEADER BIDDING SETUPS
Most publishers assume that once they implement header demand that optimizing floor prices is not necessary. Our research and experience with our publisher clients shows that when properly implemented, floor price optimization can have a meaningful impact on revenue. Below you will find relevant articles on the subject.
FLOOR OPTIMIZATION IN A HEADER SETUP Articles
FLOOR OPTIMIZATION IN A HEADER SETUP Downloads