Adomik Key Industry Topic (KIT) Deep Dives
Adomik key industry topic pages help you deep dive quickly on key questions impacting the industry.
The concept of managing yield is more complex with all the partners and channels that have found their way into the average stack. Looking at yield holistically across the stack delivers more control and awareness of the impacts actions in one area effect others and the overall revenue. Dive into this Key Industry Topic page for more information.
The first price issue is a question presently un-answered. The content in this KIT will help publishers understand the key aspects of the migration to first price auctions.
While Header Bidding has brought about significant changes to publishing, it still leaves the need for floor price optimization to make sure publishers are maximizing earnings from the Open RTB Channel. While there isn't a lot of content on the web on the subject, we have pulled together a few articles for your review.