Adomik Key Industry Topic (KIT) Deep Dives

Adomik Key Industry Topic (KIT) pages help you deep dive into key questions impacting monetization management. 


FEATURED "KITS"

Holistic Yield Management

The concept of managing yield is more complex with all the partners and channels that have found their way into the average stack. Looking at yield holistically across the stack delivers more control and awareness of the impacts actions in one area effect others and the overall revenue. Dive into this Key Industry Topic page for more information.

First Price Auctions

The first price issue is a question presently un-answered. The content in this Key Industry Topic page will help publishers understand the key aspects of the migration to first price auctions and how they impact monetization management.

 

Optimization in A Header Bidding Setup

While Header Bidding has brought about significant changes to monetization, it still leaves the need for floor price optimization to make sure publishers are maximizing earnings from the Open RTB Channel. While there isn't a lot of content on the web on the subject, we have pulled together a few articles for your review in this Key Industry Topic page.


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