TEXT ABOUT GDPR ad yield management is the process of improving revenue by implementing strategic pricing and inventory control. Most Publishers use some form of this process, especially in programmatic channels.
However, for publishers the market has been recently hit with a new wave of innovation, and the landscape has become more complex. Header bidding, the emergence of programmatic guaranteed and people-based marketing each contribute to this complexity. While these innovations and resulting complexity have been brought on by publishers to gain control of revenue and make the publisher’s offering more relevant and appealing to advertisers, it also has made life harder on the revenue management front. As a result, the practice of Holistic Yield Management has emerged and is rapidly becoming a critical discipline.
LIENS ABOUT GDPR
Holistic Yield Management, Part 2: Unification of Impression Mechanics
Holistic Yield Management, Part 3: Unification of Sales Channels
Holistic Yield Management, Part 4: Unification of Demand Management
Rethinking Holistic Revenue Optimization: Stop Tweaking, Start Transforming
AdExchanger: The Guardian uses Adomik’s unified analytics tools for holistic yield management
As Programmatic Revenue Grows, The Guardian UK Shores Up Its Data
Breaking Out of the Two-Class System: Talking Holistic Yield Management With LiveRail’s Vijay Balan
Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB
Programmatic Inventory Channel Allocation: Part 1: General Channel Overview
Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB
Moving Toward A Holistic Approach: Yield Management & Header Bidding
What’s Wrong with Header Bidding and How Holistic Yield Management Solves the Problems
What are the opportunities in holistic yield managing ad server?
Holistic Yield Management: A Primer on Manging Yield Across the Stack