Sales Enablement Use Cases
Smart Advertising Analytics to boost programmatic ad sales
Smart Advertising Analytics to get full transparency on your programmatic demand and drive more programmatic ad sales from Open auctions and Deals
Smart Advertising Analytics to get full transparency on your programmatic demand and drive more programmatic ad sales from Open auctions and Deals
For whom
Identify new budget opportunities and attract higher spend from programmatic buyers
Manage sales targets, performance and compensations
Sales Enablement Use Cases
Open the benchmarking tool BENCHMARK to identify all the major Programmatic Guaranteed and Deal/PMP advertising campaigns that are spending on the market… but not with you
Go to REPORT and use the dedicated indicators to identify all Open auction campaigns spending with you across your stack… but not on programmatic direct
Use App filters to identify the related buyers and targeted inventory (media type, device, format, etc.). Have informed meeting with the selected buyers to discuss new programmatic sales opportunities
Pull the right data on revenue trends, CPMs, Deals, CTR, Viewability, VTR, brands and bid data, and have it ready to share
Use BENCHMARK to compare the activity of a buyer across the whole market vs. on your sites & apps
Negotiate with buyers based on advertising analytics, accurate data & market intelligence
Receive fresh alerts on new programmatic campaigns popping-up up in your market
Go through alert details to learn about the brand, buyer, budget, channel (PMP or Open Auction), etc.
Reach out to the buyer to go after the advertising spend!
In DEAL, view all your Deal information (Programmatic Guaranteed, Deals, PMP/Private Auctions) in one single Deal center dashboard
Monitor the overall advertising revenue evolution and daily performance (CTR, Viewability, VTR, etc.) of each Deal/PMP
Rely on purpose-built views,simple filters and dynamic classifications to identify underperforming Deals/PMP and initiate troubleshooting
Get detailed advertising revenue data on each salesperson’s portfolio with custom “Sales” filters in REPORT
Access comprehensive & consolidated insights on CPM, Viewability, first party data monetization, and short- and long-term advertising revenue trends
Track the execution of Upfronts & Trading Deals with media agencies
In REPORT, create a “custom-built” dashboard with the charts, tables and data that you want to share
Dynamically generate a “high quality” pdf version of your dashboard in one click… and remove the hassle of CSV handling and copy/paste
Share your pdf with the client, increase your level of service and secure upcoming advertising budgets!
