As one of the largest media conglomerates in the Asia-Pacific market, Fairfax Media engages the attention of more than 7 million visitors per month. In 2014, to operate across this scale Fairfax adopted programmatic channels to manage yield more efficiently.
As programmatic and RTB rapidly evolved, Fairfax needed cutting-edge programmatic analytics
to remain agile, responsive and ahead of market changes — and they knew that building a solution
themselves would be a distraction and prevent them from having up-to-date technology. The Fairfax team sought a complete technology solution to satisfy their requirements and allow them to gain control of and better understand their inventory. Adomik fulfilled these needs was chosen as a partner.
Beginning in September 2014 the Fairfax team began working with the Adomik platform to obtain
transparency and understanding about their programmatic business. Within the first 6 months,
Fairfax had increased average monthly programmatic inventory revenue by 40%.