A Programmatic Sales Enablement Platform

Get more transparency on your demand ecosystem and drive more programmatic sales

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For whom

Account Management

Identify new campaign opportunities for your accounts

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Sales

Discover new active buyers/advertisers in your vertical

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Sales Managers

Monitor your performance vs the market

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Management

Get a comprehensive picture of the programmatic market and define sales targets

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Yield

Leverage market data to improve your inventory monetization

Sales Enablement Use Cases

Track your revenue activity on a daily basis

01

Have a unified view of each sales person’s demand portfolio and performance

02

Get a cross-stack vision, filtered on your own agency/advertiser portfolio

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Get insights on your programmatic activity and be ready to take advantage of it to finally increase your revenue

Have informed conversations with the buy-side

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Before a QBR with an agency, get a full scope vision of your relationship: revenue trend, CPMs, deals, impressions, CTR, viewability

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Read market insights on the ongoing campaigns managed by the agency

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Hence, have a data-driven conversation with the key figures provided

Find new business opportunities (PG, PMP)

01

Identify all major programmatic campaigns recently launched on the market that are not live on your inventory

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Identify the types of inventory targeted by those campaigns: media types, formats, device, etc.

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Finally, have an informed call/ meeting with buyers in order to convert opportunities into deals 

Upsell: from Open auctions to PMPs

01

Firstly, identify campaign buying a significant volume of impressions on your inventory in Open auctions across your stack

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Secondly, identify the types of inventory where these campaigns deliver, including ad slots, media types, geo, etc.

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Finally, reach out to buyers to convert those Open Auction budgets revenue into PMPs

Keep track of the health of your deals

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See all your deal information in one single platform

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Keep track of the overall revenue evolution and the daily performance of each of deal

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Identify deals that are underperforming and then troubleshoot them

Act on new market entries with automatic campaign alerts

01

Receive fresh alerts on new business opportunities via slack or email

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Spot market entries

03

Hance, take appropriate actions to go after the advertising spend!

With the new Adomik platform, we were able to merge all of our SSPs’ reporting data into one single tool... By combining demand-side, sell-side and custom dimensions across our entire stack, the platform allows us to detect monetization opportunities to increase our display revenue.

Fabian Schmitt
Team Lead Yield Operations
eBay Kleinanzeigen

+15% uplift in AdX open
RTB revenue

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Consolidated & accurate data and zero discrepancy

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Never miss an opportunity again

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