A Programmatic Sales Enablement Platform
Get more transparency on your demand ecosystem and drive more programmatic sales
Identify new campaign opportunities for your accounts
Discover new active buyers/advertisers in your vertical
Monitor your performance vs the market
Get a comprehensive picture of the programmatic market and define sales targets
Leverage market data to improve your inventory monetization
Sales Enablement Use Cases
Have a unified view of each sales person’s demand portfolio and performance
Get a cross-stack vision, filtered on your own agency/advertiser portfolio
Get insights on your programmatic activity and be ready to take advantage of it to finally increase your revenue
Before a QBR with an agency, get a full scope vision of your relationship: revenue trend, CPMs, deals, impressions, CTR, viewability
Read market insights on the ongoing campaigns managed by the agency
Hence, have a data-driven conversation with the key figures provided
Identify all major programmatic campaigns recently launched on the market that are not live on your inventory
Identify the types of inventory targeted by those campaigns: media types, formats, device, etc.
Finally, have an informed call/ meeting with buyers in order to convert opportunities into deals
Firstly, identify campaign buying a significant volume of impressions on your inventory in Open auctions across your stack
Secondly, identify the types of inventory where these campaigns deliver, including ad slots, media types, geo, etc.
Finally, reach out to buyers to convert those Open Auction budgets revenue into PMPs
See all your deal information in one single platform
Keep track of the overall revenue evolution and the daily performance of each of deal
Identify deals that are underperforming and then troubleshoot them
Receive fresh alerts on new business opportunities via slack or email
Spot market entries
Hance, take appropriate actions to go after the advertising spend!
“With the new Adomik platform, we were able to merge all of our SSPs’ reporting data into one single tool... By combining demand-side, sell-side and custom dimensions across our entire stack, the platform allows us to detect monetization opportunities to increase our display revenue.”
Team Lead Yield Operations
Stay up-to-date on the most recent market activity!