Calculate your ROI with the Adomik Platform

Smart Advertising Analytics

To get full transparency on your programmatic demand and drive more sales

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For whom

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Sales

Identify new budget opportunities and attract higher spend from programmatic buyers

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Management

Manage sales targets, performance and compensations

Sales Enablement Use Cases

Track your revenue activity on a daily basis

 

01

Get detailed revenue data on each salesperson’s portfolio with custom “Sales” filters in REPORT

02

Access comprehensive & consolidated insights on CPM, Viewability, first party data monetization, and short- and long-term revenue trends

03

Track the execution of Upfronts & Trading Deals with agencies

Get the most from your buyer review meetings

01

Prepare your buyer’s Business Reviews with the Adomik Platform. Pull the right data on revenue trends, CPMs, PMPs, CTR, Viewability, brands and bid data, and have it ready to share

02

Use BENCHMARK to compare the activity of a buyer across the whole market vs. on your sites & apps

03

Negotiate with buyers based on accurate data & intelligence

Discover new sales opportunities (PG & PMP)

01

Open BENCHMARK to identify all major programmatic campaigns recently launched that are not live on your inventory

02

Simply filter on the most important campaigns to understand the types of inventory being targeted: media types, formats, devices, etc. and the buyer who is behind them

03

Finally, have an informed call or meeting with the selected buyers to discuss missing campaigns and capture the relevant budgets

Upsell from Open auctions to PMPs

01

First, use REPORT dedicated indicators to identify all campaigns buying a significant volume of impressions in Open Auctions across your stack

02

Secondly, use our wide filtering capabilities to identify the inventory types where these campaigns deliver (ad slots, media types, geo, etc.)

03

Finally, gather these insights per buyer and reach out to the buyers to convert their Open Auction budgets into PMPs

Keep track of the health of your PMPs

01

View all your PMP information in one single PMP center dashboard

02

Monitor the overall revenue evolution and daily performance (CTR, Viewability, VTR, etc.) of each PMP

03

Rely on purpose-built views and simple filters to identify underperforming PMPs and initiate troubleshooting

Receive automatic alerts for fresh business opportunities

01

Receive fresh alerts on new programmatic campaigns popping-up up in your market

02

Go through alert details to learn about the brand, buyer, budget, channel (PMP or Open Auction), etc.

03

Reach out to the buyer to go after the advertising spend!

With the new Adomik platform, we were able to merge all of our SSPs’ reporting data into one single tool... By combining demand-side, sell-side and custom dimensions across our entire stack, the platform allows us to detect monetization opportunities to increase our display revenue.

Fabian Schmitt
Team Lead Yield Operations
eBay Kleinanzeigen

+15% uplift in AdX open
RTB revenue

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Consolidated & accurate data and zero discrepancy

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Turn insights into advertising revenue

And never miss an opportunity!