{"id":2107,"date":"2019-03-22T11:31:35","date_gmt":"2019-03-22T10:31:35","guid":{"rendered":"https:\/\/www.adomik.com\/?page_id=2107"},"modified":"2022-10-03T13:37:33","modified_gmt":"2022-10-03T11:37:33","slug":"professional-services","status":"publish","type":"page","link":"https:\/\/www.adomik.com\/professional-services\/","title":{"rendered":"Professional Services"},"content":{"rendered":"[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;top_page&#8221; css=&#8221;.vc_custom_1646746244932{background-image: url(https:\/\/www.adomik.com\/wp-content\/uploads\/2022\/03\/top-background-pref-service-scaled.jpg?id=10308) !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner el_class=&#8221;top_text prof_service_bloc&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-5 vc_col-xs-12&#8243;][vc_column_text el_class=&#8221;icon-title-header-service&#8221;]\n<h1>Professional Services<\/h1>\n<p class=\"grand\"><strong>Adomik&#8217;s team of monetization experts<\/strong> and <strong>data scientists<\/strong> will help\u00a0<span style=\"font-weight: 300\">you dig deeper into your market, stack and yield analytics.<\/span><\/p>\n<p><a class=\"btn\" href=\"http:\/\/go.adomik.com\/professional_service_request_demo_now\" target=\"_blank\" rel=\"noopener noreferrer\">Get Started<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243; offset=&#8221;vc_col-lg-7 vc_col-md-7 vc_col-xs-12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;usedbythe&#8221;][vc_column][vc_column_text]\n<pre class=\"grand\" style=\"text-align: center\"><span class=\"titre_sur_fond titre_fond_jaune\">USED BY THE WORLD'S MOST TRUSTED PUBLISHERS\r\n<\/span><\/pre>\n[\/vc_column_text][vc_row_inner el_class=&#8221;list-logos&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1892&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.microsoft.com\/en-us\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;3312&#8243; img_size=&#8221;200&#215;50&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.ebay-kleinanzeigen.de\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;7560&#8243; img_size=&#8221;70&#215;70&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.orangeadvertising.fr\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;7567&#8243; img_size=&#8221;130&#215;68&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.mailmetromedia.co.uk\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;list-logos&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;7798&#8243; img_size=&#8221;185&#215;41&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.adevinta.com\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;7806&#8243; img_size=&#8221;205&#215;38&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.leboncoin.fr\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;7808&#8243; img_size=&#8221;180&#215;85&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.tripadvisor.com\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;7804&#8243; img_size=&#8221;300&#215;50&#8243; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/projectagora.com\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner][vc_column_text]\n<p style=\"text-align: center\"><span class=\"titre_sur_fond titre_fond_jaune\">Custom Use Cases\u00a0<\/span><\/p>\n<pre><\/pre>\n<p class=\"grand\" style=\"text-align: center\"><span style=\"font-weight: 300\">Adomik&#8217;s Professional Services team comprises monetization experts, solution engineers, data analysts, and data scientists who deliver state-of-the-art custom data analysis works. Rely on their expertise to address <strong>complex data analysis challenges.<\/strong><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;top&#8221; el_class=&#8221;use-cases&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;use-case-bloc1&#8243;]\n<h3 style=\"text-align: center\"><strong>Yield Analytics<\/strong><\/h3>\n<ul>\n<li>Ratecard update<br \/>\n(Private Marketplace [PMP] and guaranteed campaigns)<\/li>\n<li>Floor strategy revamp<\/li>\n<li>Opportunity cost of &#8220;preferred&#8221; deal strategy<\/li>\n<\/ul>\n[\/vc_column_text][vc_text_separator title=&#8221;USE CASE EXAMPLE&#8221;][vc_column_text]\n<p style=\"text-align: center\"><strong>Your Issue<\/strong><\/p>\n<p style=\"text-align: center\">You noticed that you make little revenue on a number of ad slots and want to revisit your floors.<\/p>\n[\/vc_column_text][vc_separator color=&#8221;white&#8221; css=&#8221;.vc_custom_1627388812490{padding-bottom: 19px !important;}&#8221;][vc_column_text]\n<p style=\"text-align: center\"><strong>Our Action<\/strong><\/p>\n<p style=\"text-align: center\">We analyze bid distribution on the placement to understand bid clustering.<br \/>\nWe carry out simulations of different floors on open auction bids to identify the optimal floor.[\/vc_column_text][vc_column_text]\n<p style=\"text-align: center\"><strong>What We Deliver<\/strong><\/p>\n<ul>\n<li style=\"text-align: left\">Bid distribution, Floor simulation<\/li>\n<li style=\"text-align: left\">Optimal floor value with revenue and Cost Per Mille (CPM) associated with this new floor<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;use-case-bloc1&#8243;]\n<h3 style=\"text-align: center\"><strong>Market Intelligence<\/strong><\/h3>\n<ul>\n<li>Demand drop diagnosis against market data<\/li>\n<li>Custom market index to benchmark against publishers&#8217; peers<\/li>\n<\/ul>\n[\/vc_column_text][vc_text_separator title=&#8221;USE CASE EXAMPLE&#8221;][vc_column_text]\n<p style=\"text-align: center\"><strong>Your Issue<\/strong><\/p>\n<p style=\"text-align: center\">You have noticed a drop in DV360\u2019s bidder spends in the past months and need to understand why and how to contain the drop.<\/p>\n[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]\n<p style=\"text-align: center\"><strong>Our Action<\/strong><\/p>\n<p style=\"text-align: center\">We analyze your seller and market data over the past 6 months, including breakdown per transaction type, breakdown per supply-side platform (SSP), and comparison with other markets.<\/p>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: center\"><strong>What We Deliver<\/strong><\/p>\n<ul>\n<li>An evolution of the bidder spends across transaction types and SSPs<\/li>\n<li>Insight on evolution in other markets and our recommendations<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;use-case-bloc1&#8243;]\n<h3 style=\"text-align: center\"><strong>Stack Management<\/strong><\/h3>\n<ul>\n<li>Monitoring of &#8220;demand migration&#8221; following a change of ad server<\/li>\n<li>Data-driven recommendations for new monetization partners to implement in the stack<\/li>\n<li>Optimization of header bidding line item setup to maximize revenue<\/li>\n<\/ul>\n[\/vc_column_text][vc_text_separator title=&#8221;USE CASE EXAMPLE&#8221;][vc_column_text]\n<p style=\"text-align: center\"><strong>Your Issue<\/strong><\/p>\n<p style=\"text-align: center\">You are launching a request for proposal (RFP) to choose a new full stack (Ad Server migration) solution for your advertising business. You are looking for an unbiased third party to help you make strategic decisions.<\/p>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: center\"><strong>Our Action<\/strong><\/p>\n<p style=\"text-align: center\">We analyze market data to detect top (and unique) buyers on each platform.<br \/>\nWe assess the demand opportunity on each platform (auction mechanisms, sales channels, formats, etc.).[\/vc_column_text][vc_column_text]\n<p style=\"text-align: center\"><strong>What We Deliver<\/strong><\/p>\n<ul>\n<li>A comparison grid between each platform<\/li>\n<li>Revenue opportunities associated with each platform<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;use-case-bloc1&#8243;]\n<h3 style=\"text-align: center\"><strong>Data Organization<\/strong><\/h3>\n<ul>\n<li>Data mapping to track the impact of user privacy regulations (General Data Protection Regulation [GDPR], etc.)<\/li>\n<li>Programmatic data classification based on verticals<\/li>\n<\/ul>\n[\/vc_column_text][vc_text_separator title=&#8221;USE CASE EXAMPLE&#8221;][vc_column_text]\n<p style=\"text-align: center\"><strong>Your Issue<\/strong><\/p>\n<p style=\"text-align: center\">You want to reconcile your print and digital advertiser revenue using your own advertiser naming convention based on what exists in your Customer Relationship Management (CRM) or billing system.<\/p>\n[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]\n<p style=\"text-align: center\"><strong>Our Action<\/strong><\/p>\n<p style=\"text-align: center\">We match your unique advertiser naming convention with all your monetization data sources using our mapping algorithm.<\/p>\n[\/vc_column_text][vc_separator color=&#8221;white&#8221;][vc_column_text]\n<p style=\"text-align: center\"><strong>What We Deliver<\/strong><\/p>\n<ul>\n<li>A file with a list of advertiser names based on your naming convention across all monetization platforms<\/li>\n<li>Advertiser insights in our <a href=\"https:\/\/www.adomik.com\/adomik-report-data-aggregation-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Report App<\/a> based on your naming convention<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n<p style=\"text-align: center\"><span class=\"titre_sur_fond titre_fond_jaune\">CLIENT STUDIES<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"grand\" style=\"text-align: center\"><span style=\"font-weight: 300\">Professional Services also offers client studies &#8211; customised studies that you can request based on your own business challenges. Examples of our projects include:<\/span><\/p>\n[\/vc_column_text][vc_column_text]\n<div class=\"grand\" style=\"text-align: center\"><span style=\"font-weight: 300\"><strong>COVID-19 Context Analysis<\/strong><\/span><\/div>\n<div><\/div>\n<p class=\"grand\" style=\"text-align: center\"><span style=\"font-weight: 300\">We conducted an income analysis for the year 2020 with regard to the COVID-19 context, also showing how income would have grown over the past 12 months without the COVID-19 effect.<\/span><\/p>\n<p class=\"grand\" style=\"text-align: center\"><span style=\"font-weight: 300\">Here is an example of what we provided our clients with after studying their incomes:<\/span><\/p>\n[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;list-logos&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7931&#8243; img_size=&#8221;full&#8221;][vc_column_text]\n<p style=\"text-align: center\"><em><span style=\"font-weight: 400\">Source: Adomik Platform<\/span><\/em><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]\n<ul>\n<li>A simulation of the 2019\/2020 annual market evolution without COVID-19 in their activity sector<\/li>\n<li>The COVID-19 effect: the difference between the actual monthly market change per month versus the annual market prediction<\/li>\n<li>The simulated versus real change in their monthly income after deducting the COVID-19 effect<\/li>\n<li>An estimate of the difference between their actual income and income without COVID-19 in 2020<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_column_text]\n<div class=\"grand\" style=\"text-align: center\"><span style=\"font-weight: 300\"><strong>SSP Migration<br \/>\n<\/strong><\/span><\/div>\n<div><\/div>\n<p class=\"grand\" style=\"text-align: center\"><span style=\"font-weight: 300\">We also carried out a simulation of client&#8217;s revenue during the migration of their advertising inventory to an SSP and helped analyze data. Are you planning to migrate your stack to an SSP? How would this migration impact your advertising revenue?<\/span><\/p>\n<p class=\"grand\" style=\"text-align: center\"><span style=\"font-weight: 300\">Here is an example of what we have delivered to our clients after studying the effect of changing to an SSP:<\/span><\/p>\n[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221; el_class=&#8221;list-logos rowreverce&#8221;][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]\n<ul>\n<li>Monthly comparative analysis of two-year CPMs and the effect of long-term migration<\/li>\n<li>Comparison of the evolution of the relevant overall market and of their sector of activity compared to their revenue perimeter<\/li>\n<li>Identification of growth and profit levers by media, sales channels, formats, devices, and transaction types<\/li>\n<li>Analysis of the effect of changing to an SSP via variations in demand by bidder<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7929&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center\"><em>Source: Adomik Platform<\/em><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;degrade_gris&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1532376019618{margin-top: 50px !important;}&#8221;][vc_column_inner][vc_column_text]\n<p style=\"text-align: center\"><span class=\"titre_sur_fond titre_fond_jaune\">Professional Services<\/span><\/p>\n<p class=\"grand\" style=\"text-align: center\"><span style=\"font-weight: 300\">Here is a non-exhaustive list of subjects we will cover:<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;section_icones&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_column_text]\n<div class=\"icone_sell_1\"><\/div>\n<p><strong>Assessing the opportunity cost<\/strong> of renewing guaranteed campaigns,<br \/>\nIdentifying<strong> key buyers<\/strong> and <strong>market trends<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_column_text]\n<div class=\"icone_sell_2\"><\/div>\n<p>Locating the <strong>cause of revenue drop<\/strong> and troubleshooting of <strong>lost opportunities<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_column_text]\n<div class=\"icone_sell_3\"><\/div>\n<p>Advising on <strong>floor optimization<\/strong> and <strong>optimal floor setup<\/strong> in first price auction, waterfall context, etc.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_column_text]\n<div class=\"icone_sell_4\"><\/div>\n<p>Analyzing <strong>auction mechanisms<\/strong> and <strong>user frequency<\/strong> (distribution, impact on buyers\u2019 bidding behavior, packaging)[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;section_icones&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_column_text]\n<div class=\"icone_sell_5\"><\/div>\n<p><strong>Training new members<\/strong> of your team[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_column_text]\n<div class=\"icone_sell_6\"><\/div>\n<p>Monitoring <strong>new campaign opportunities<\/strong>,<br \/>\nOffering <strong>custom market analysis<\/strong> and <strong>benchmark with recommendations<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_column_text]\n<div class=\"icone_sell_7\"><\/div>\n<p>Developing <strong>a custom, consolidated dashboard<\/strong> with your requested metrics and data extracts[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_column_text]\n<div class=\"icone_sell_8\"><\/div>\n<p>Detecting <strong>revenue opportunities<\/strong> to help you build your sales strategy and make better decisions[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;separateur&#8221;][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"templatera_shortcode\"><div id=\"contact\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid fond_wave_2\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div 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https:\/\/www.adomik.com\/wp-content\/uploads\/2020\/02\/never_miss_opportunity_August-2021-copy-768x571.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: center\">Smart Advertising Analytics to turn insights into advertising revenue<\/h2>\n<p class=\"grand\" style=\"text-align: center\">And never miss an opportunity!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n\t<div class=\"wpb_raw_code wpb_content_element wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<iframe 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