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Articles par catégorie

Category: 5 golden rules for header bidding
- How to monitor Prebid performance with a header analytic tool dashboard
- 4th Golden Rule to Header Bidding Success: Managing prices in a HB setup
- 2nd Golden Rule to Header Bidding Success: The Magic Number of Header Partners
- 1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 3 – Key Questions
Category: 5 golden rules to header bidding success
- 4 Golden Rules for Header Bidding Success – Download the Whitepaper for Publishers
Category: 5 header bidding golden rules
- 5 Golden Rules to Header Bidding, Part 1: Nailing the Setup: Hybrid Header Bidding Setups
- 3rd Golden Rule to Header Bidding Success: The proper use of header bidding analytics
- 1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 2 – Server-Side and Hybrid Setups
- 1st Golden Rule to Header Bidding Success: Nailing the setup. Part 1 – Client-Side Header Bidding Setups
- 4 Golden Rules to Header Bidding Success, Introduction
Category: add monetization partner
- Programmatic Managers: How to monitor the migration of your business to a new platform
Category: adexchanger industry preview
- Meet Adomik at AdExchanger’s Industry Preview!
Category: adomik
- How did the Big Six spend their deal budget in February, through PG/PMP?
- New! Maximize your Open Auction revenue with Adomik Yield 📈
- PMP Trends in the UK and guidance to boost your sales
- Kantar Relies on Adomik for its Programmatic Market Studies
- GroupM(WPP) Partners with Adomik
- H1 2021 vs. H1 2020 Programmatic Barometer in the Spanish market
- Analysis of the Programmatic Market Post Apple ATT
- Adomik x AdMonsters – Deal Trends in the US
- New Data Connector : Rich Audience
- The Adomik Platform has a new look!
- UK Programmatic Market State 2018
- Publisher Talks: How VICE Takes on The Latest Monetization Challenges
- Publisher Trends: Heard at Digiday Publishing Summit Europe in Monaco
- Product Update: AMP Inventory is now available in Optimize/Price
- Adomik Is Expanding To Japan
- Adomik is expanding to the UK
- Reminder: Connect with Adomik at IAB Leadership summit next week.
- Meet Adomik at Digiday Publisher Summit in Monaco
- Adomik Awarded #14 ranking in Deloitte 2017 Technology Fast 500 for Europe, Middle East & Africa (EMEA)
- Adomik Awarded #3 ranking in Deloitte 2017 TECHNOLOGY FAST 50
- Adomik Awarded the National French Tech Pass for the Third Consecutive Year
- Adomik at Admonsters OPS 2017
- Adomik partners with Audience Square Publisher Co-op to deliver programmatic insights to its member publishers
- A worthy listen for digital media sellers: Ben Thomson & James Allworth’s Exponent: All About Ads
- Free Whitepaper: How to fix programmatic private marketplaces
- Programmatic Publishers: A quick Q&A with Programmatic Advertising’s Slant
- Is Header Bidding the New Black (for programmatic revenue)?
- Adomik Presents at ExchangeWire’s ATS Paris
- Adomik approved for French Tech Pass
- Adomik Hires Several Ad Tech Vets To Lead New NY Office
- Adomik honored to be mentioned in the New Paris Tech Guide
- Coverage of our new office in New York from the JDN.
Category: Adomik Benchmark
- Insights into the supply paths of the French programmatic market – June 2022
- H1 2022 vs. H1 2021 Programmatic Barometer of the French Market – July 2022
- 2021 vs. 2020 Programmatic Barometer of the French Market – Feb 2022
- H1 2021 vs. H1 2020 Programmatic Barometer of the French Market
- Sales Opportunities in Benchmark
- 2020 vs. 2019 Programmatic Barometer in the French market
- New Adomik Case Study: Immediate Media
- US elections’ Insights – Rabbit or Turtle? Find Out Trump’s and Biden’s Ad Spend Strategies
- 🆕 Post-1st-Lockdown 🗞️ Monthly Evolution of the Programmatic Market
- Act upon new budgets quicker than ever with the upgraded Market Alerts!
- Benchmark Newsletter, Top Brands and Trends
- Benchmark Update: Compare your Performance per Industry Market Segment
- A publisher’s guide for the COVID-19 era
- During Lockdown – Evolution of the Programmatic Market per Country
- New! Discover BENCHMARK, Adomik’s Programmatic market index!
- New Metrics in Benchmark: Click Through Rate & Viewability
Category: adomik breakfast
- Learn How Team Media Use Reconciliation Of Data Flows To Better Control Its Advertising Activity
- Learn How MEDIA.figaro Built A Data Reconciliation System And How They Use Adomik Benchmark
- Learn How Prisma Media Reconciles Its Advertising Data Flows and Uses the Adomik Platform
- Learn how Header Bidding Has Impacted The Guardian and How Their Teams Use Adomik
- France Programmatic Market State 2018
Category: adomik customers
- New Adomik Case Study: Cox Automotive
- How PCH Media "Matches the Market" with Adomik’s Automated Price Optimization – A Case Study
- Adomik and PCH Media will present at Digiday Programmatic Media Summit in New Orleans November 13th
Category: adomik data engine
- A Wizard connector, to connect to all your monetization partners
- New Data Connector : Taboola
- New Data Connector : Sovrn
- New Data Connector Added: Index CAL
- New Data Connector Added: Yandex
- New Data Connector Added: Sublime
- New Data Connector Added: myTarget
- New Data Connector Added: AdYouLike
- New Data Connector Added: Criteo PMC
Category: Adomik Deal
- Automated Deal Alerts in Adomik Deal App
- Deal Management Whitepaper – A Practical Guide to Deal Troubleshooting – March 2021
- New! Adomik Deal 📈 : Spot programmatic deal issues, fix them, and recover lost revenue
Category: adomik platform
- Adomik at AdMonsters Publisher Forum Nashville 2022
- New Feature in the Adomik Platform: Custom Profile
- Adomik Launches WATCH Programmatic Market Intelligence Index
- Act on New Market Entries with BENCHMARK Automatic Market Alerts
- New Metrics in Report: Click Through Rate & Viewability
- How to Detect Revenue Opportunities and Act Accordingly with Adomik
- New Dimension in Report: Exchange Bidding Integration!
- Filter your advertising data per agency, via the Buyer Holding dimension in Report !
- Learn How Auto Trader UK Addresses In-Housing and How Many SSPs They Work With
- From the Press: Adomik launches UK office and releases exclusive insights for the programmatic market
Category: adomik price
Category: Adomik report
- Self-service Mapping to manage your Custom Dimensions directly from the Adomik Platform
- Product Update: GAM Key Value in Report
- Category: Self-service Mapping
Category: Adomik Sell
- Filter Your Ad Data via the Media Types, PG, PD, Bidder Dimensions!
Category: Adomik Sell Launch
Category: Adomik Sell Launch
Category: adomik watch
Category: adtech
- Adomik Panel Discussion at AdMonsters Ops Conference 2022 in NY
- Analysis of the impact of Index bid caching
- The New Adomik Platform: Rising to the challenge of advertising complexity
- How transparency in today’s programmatic market can help create the next SnapChat.
- Avoiding another RTB Unicorn
- Introducing the Adomik Blog
Category: advertising buyers
- Identify the Real Buyers with Adomik True Buyers
Category: advertising market index
- Market Analysis: French Programmatic Market Trends 2018-2019
- Top Brands and Trends for June 2018 in our 5 Markets According to Sell
Category: advertising report
- Report: All of your advertising data in one place
Category: advertising revenue data
- How to Identify Key Revenue Trends and React
- Manage: Fuel your internal tools with the advertising revenue data set you need
Category: advertising revenue trends
Category: advertising yield management
Category: ADX CPM
- Google Move to First Price Auction. Part 2 of 4: Focus on CPM
- Google Move to First Price Auction: Market Effects and Best Practices For Publishers, Part 1 of 4
Category: Audio
Category: auto trader
Category: Awards
Category: Best Practices
- The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2
- The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits
- Best Practices: The Move to First-Price Auctions: Part 5, Monitoring
- Best Practices: The Move to First-Price Auctions: Part 4, PMPs
- Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management
- Best Practices: The Move to First-Price Auctions: Part 2, Demand Management
- Best Practices: The Move to First-Price Auctions: An Overview
Category: BEST PRACTICES FOR PUBLISHERS
- Best Practices for Unified Pricing Rules. Part 3 of 3: How to Translate your Pricing Rules Into UPR
- Best Practices for Unified Pricing Rules. Part 2 of 3: General Recommendations
- Google Move to First Price Auction. Part 3 of 4: Focus on Floor Pricing
Category: bid caching
Category: bid shading
Category: brand in housing
- 3 Key Market Trends: Brand In-Housing, the Rise in Programmatic CPM Rates, the GDPR
Category: business migration
Category: case study
- Adomik empowers Fairfax Media to increase understanding and gain control of inventory.
- How Defy Media uses Adomik to increase revenue and better understand buyer behavior – A Case Study
Category: client side header bidding
Category: CTR/viewability feature
Category: custom profiles
Category: data aggregation tool
Category: data driven programmatic publishing
- Meet Adomik at AdMonsters Ops 2018 NYC
- Publisher Trends: Heard at Digiday Publishing Summit Europe in Monaco
- Publisher Trending Topics: Heard at Digiday Programmatic Media Summit in New Orleans
Category: data driven programmatic selling
- Holistic Yield Management, Part 5: Unification of Data Operations
- Holistic Yield Management, Part 4: Unification of Demand Management
- Holistic Yield Management, Part 3: Unification of Sales Channels
- Holistic Yield Management, Part 2: Unification of Impression Mechanics
- Holistic Yield Management: An Overview, Definition, and Strategies
- Adomik’s COO Shaevitz: The Golden Programmatic Mean & Data Driven Programmatic Publishing
Category: Data Export
Category: data operations
Category: data-driven publishing
- Header Bidding Event in Paris hosted by Adomik
- Data-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here’s what publishers can do.
Category: Deal Management
Category: demand management
Category: DIG publishing
- Adomik Will Present at DIG Publishing Lisbon 2018
Category: digiday
- Adomik and PCH will present at Digiday Programmatic Media Summit in Scottsdale November 15th
Category: Digiday publisher summit
Category: Digital Publisher
- Former founder and CEO of Admeld joins Adomik Board of Directors
- Are we at the inflection point of “free"?
- The Great Impression Winnowing of 2015
- Two-way transparency is the key to solving programmatic market imbalances
- The two post-launch activities that will insure your private marketplaces work
- The top 5 (pre-deal) keys to getting Private Marketplaces right.
- How to fix private marketplaces (PMP)
- How increased digital publisher confidence in programmatic channels will grow the market
- A Long-term RTB Relationship Is Not An Oxymoron
- Adomik’s COO Jonathon Shaevitz interview at Advertising Week 2014
Category: Display
Category: dmexco
- DMEXCO is Coming – Book a Meeting with The Adomik Team
- Meet Adomik at dmexco 2017
- Meet Adomik at Dmexco 2016 Cologne
Category: DSP
Category: DSPs
Category: EXCHANGE BIDDING
Category: fast50
Category: Fast500
Category: first price auction
- Shortly after the Google Migration to 1st Price – First Insights (Part 1)
- The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right
Category: FIRST PRICE AUCTION MONITORING
- Google Move to First Price Auction. Part 4 of 4: Best Practices on The Migration Preparation
Category: FIRST PRICE AUCTION RISKS
Category: first price auctions
Category: floor optimization
- 3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 2
- 3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 1
Category: floor price optimization
Category: floor pricing
Category: french programmatic market
Category: GAM MOVE TO FIRST PRICE
- Google Migration to 1st Price – Our insights (Part 2)
Category: GDPR
- GDPR Impact Analysis
- GDPR for Dummies
Category: GDPR for dummies
Category: GDPR for publishers
Category: google ad manager
- Best Practices for Unified Pricing Rules. Part 1 of 3: Differences Between Pricing Rules & UPR
Category: GOOGLE AD MANAGER CPM
Category: header
Category: header bidding
Category: header bidding analytics
Category: header bidding optimization
Category: header bidding partners
Category: header bidding solution
Category: header optimization
Category: holistic yield management
- 3rd Way to Improving Publishers’ Yield Management: Adapt Your Decision-Making Process
- 2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System
- 1st Way to Improving Publishers’ Yield Management: Work with Real Data
- Holistic Yield Management: A Business-Critical Practice for the Modern Publisher
- AdExchanger: The Guardian uses Adomik’s unified analytics tools for holistic yield management
- Adomik introduces the first-of-its kind holistic yield management platform to drive revenue insights and put publishers back in control
- Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB
- Command your programmatic seller trading data – the lifeblood of modern media selling.
- Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB
Category: hybrid setup
Category: IAB France le Baromètre du Programmatique
Category: Index CAL
Category: information systems
Category: inventory evaluation
- 3 Rules for Publishers to Improve their Yield Management – Introduction
Category: Key industry topic
- Floor Price Optimization with Header Bidding
- Holistic Yield Management Resources for Publishers
- First Price Auction Resources for Publishers
Category: market analysis
Category: market insights
Category: marketwatch
- Publisher Sales Team: How to capture PMP opportunities
Category: Marketwatch newsletter
- Top Brands and Trends for May 2018 in our 5 Markets According to Sell
- Sell data for January 2018: Best of 5 Markets: Trends, Best Buyers
- January Sell Data: Quarterly Programmatic Wrap Up: Australia, France, NL, Spain, UK Demand Trends
- January Sell Data: Quarterly Programmatic Wrap Up: Australia, France, NL, Spain, UK Market Trends
- December Sell Data: Best of UK Market: Trends, Best Buyers & Tips to manage your stack
- November Sell Data: Best of 5 Markets: Trends, Devices & Best Buyers
Category: measurement
Category: media types
Category: MIGRATION TO FIRST PRICE AUCTION
Category: migration to first price buyers
Category: Mobile
Category: Mobile
Category: mobile inventory
- Meet at Mobile World Congress: See Adomik’s programmatic yield management solutions for mobile
Category: monetization strategy
- Three Rules for Publishers to Improve their Yield Management White Paper
Category: Most Popular
Category: Multiple SSPS
Category: Native
Category: new adomik platform
- Meet Adomik at Digiday Publishing Summit Europe in Barcelone
Category: new data connector
Category: new user interface
Category: Non classé
- Generate More Leads and Grow Your Sales with Adomik Sales Enablement Platform
- Transaction Types – Updates in your Report, Deal & Benchmark Apps
Category: Non classé
Category: Other
- Category: DSP
Category: PCH Media
Category: PMP
- Publisher Sales Team: How to Negotiate a PMP
- The Adomik Quick Reference Guide for PMPs has been updated
- 2018 Update to our popular “Fixing Private Marketplaces” white paper
- Get your Private Marketplace (PMP) Strategy ready for 2016
Category: PMP negotiation
Category: PMP/Deal ID
- How to get the most from programmatic private marketplaces [free download]
Category: PR
Category: preferred deals
Category: prices management
Category: Pricing programmatic inventory
Category: pricing rules
Category: Private Marketplace
Category: Private Marketplace (PMP) Strategy
Category: Programmatic
- A digital publisher must read: PageFair & Adobe AdBlocking Report from 8/2015 (Summer Speed Reading)
- The year in programmatic: IAB's Programmatic Revenue Report (Speed Read Version)
- Publishers: Don’t Bring a Nerf Bat to a Knife Fight.
Category: programmatic advertising
Category: programmatic analytics
- Meet Adomik at AdMonsters Ops 2016 NYC
- Learning to Master Programmatic Analytics for Publishers
- Adomik Honored with Digiday Signal Award for Analytics Platforms
- Come see Adomik’s programmatic yield management solutions in person!
Category: programmatic buyers
Category: programmatic channel allocation
- Programmatic Inventory Channel Allocation: Part 1: General Channel Overview
Category: programmatic demand
Category: programmatic events
- DMEXCO 2019 is Coming – Book a Meeting with the Adomik Team
- Adomik at Cannes 2017
Category: programmatic guaranteed
Category: programmatic managers
Category: Programmatic market index
Category: programmatic market trends
Category: programmatic media summit
Category: programmatic PMP
Category: programmatic private marketplace
Category: programmatic private marketplaces
Category: programmatic publisher
- Data-driven Publishing: Avoiding publisher “Programmageddon”.
- ExchangeWire TraderTalk TV with Adomik’s Jeff Bernard: optimization strategies for programmatic publishers.
Category: programmatic reporting
Category: programmatic sales
Category: programmatic selling
- Pricing programmatic inventory: using data and insights to get it right
- An overview of yield management in a programmatic world
- Programmatic Selling Technology + Complexity = Challenges
- A General Overview of Programmatic Selling Channels
Category: programmatic trading data
Category: programmatic yield
Category: programmatic yield management
- The Top 5 Programmatic Yield Management Challenges
- Programmatic Advertising: A definition and Initial Impacts
- Introducing the Programmatic Yield Management Handbook, a multi-part series
Category: programmatic yield management handbook
Category: publisher co-ops
- The Road Ahead for Publisher Co-Ops
Category: publisher guides
Category: publisher sales
Category: publisher trading data
Category: publishers
Category: publishers yield management
Category: PYMH
Category: reconciliation of data flows
Category: revenue reporting
Category: rise in CPM
Category: RTB
Category: RTB Yield Management
Category: sales enablement platform
Category: Sales Teams
Category: seller trading data
Category: server side header bidding
Category: setup header bidding
Category: setup server side
Category: SSP
Category: SSPs
Category: switch adserver
Category: The Guardian
Category: top brands spending in deals
Category: transparency
Category: uk programmatic market
Category: unified analytics
Category: unified pricing rules
Category: UPR
Category: VICE
Category: Video
Category: Yield Management
Category: yield management for mobile
Category: yield management software
Category: Yield Teams

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