Floor Price Optimization with Header Bidding

Floor Price Optimization with Header Bidding

Most publishers assume that once they implement header demand that optimizing floor prices is not necessary. Our research and experience with our publisher clients shows that when properly implemented, floor price optimization can have a meaningful impact on revenue. Below you will find relevant articles on the subject.

Floor Price Optimization with Header Bidding Articles

3 Reasons Why Automated Floor Price Optimization Drives More Revenue
in Header Bidding Set Ups, Part 1

3 Reasons Why Automated Floor Price Optimization Drives More Revenue
in Header Bidding Set Ups, Part 2

How PCH Media « Matches the Market » with Adomik’s Automated Price Optimization – A Case Study

AdOps Reddit for Header Bidding Optimization

The A/B test: A key Test & Measurement Framework for Publishers, Pt 1. Intro & Benefits

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

Floor Optimization with Header Bidding Downloads

5 Tips to Optimize Your Header Bidding Setup