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Key Industry Topics (KITS)

Plunge into key market trends that will impact
your publisher advertising business


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KEY INDUSTRY TOPIC

Evolution of the Programmatic Market Resources for Publishers

Adomik has been providing weekly market insights across multiple markets since mid-March, 2020 when we noticed a drop in Publisher programmatic advertising revenue. Below, we offer content to help publishers understand the programmatic market better in the era of the new normal.

KEY INDUSTRY TOPIC

Evolution of the Programmatic Market Resources for Publishers

Adomik has been providing weekly market insights across multiple markets since mid-March, 2020 when we noticed a drop in Publisher programmatic advertising revenue. Below, we offer content to help publishers understand the programmatic market better in the era of the new normal.

KEY INDUSTRY TOPIC

Evolution of the Programmatic Market Resources for Publishers

Adomik has been providing weekly market insights across multiple markets since mid-March, 2020 when we noticed a drop in Publisher programmatic advertising revenue. Below, we offer content to help publishers understand the programmatic market better in the era of the new normal.

KEY INDUSTRY TOPIC

Evolution of the Programmatic Market Resources for Publishers

Adomik has been providing weekly market insights across multiple markets since mid-March, 2020 when we noticed a drop in Publisher programmatic advertising revenue. Below, we offer content to help publishers understand the programmatic market better in the era of the new normal.

KEY INDUSTRY TOPIC

Floor Price Optimization with Header Bidding

Most publishers assume that once they implement header demand that optimizing floor prices is not necessary. Our research and experience with our publisher clients shows that when properly implemented, floor price optimization can have a meaningful impact on revenue. Below you will find relevant articles on the subject.

KEY INDUSTRY TOPIC

Holistic Yield Management Resources for Publishers

Programmatic ad yield management is the process of improving revenue by implementing strategic pricing and inventory control. Most Publishers use some form of this process, especially in programmatic channels.

KEY INDUSTRY TOPIC

First Price Auction Resources for Publishers

Auction mechanisms used by many supply-side platforms (SSPs) are changing. Recently, SSPs have been pushing first price auctions on publishers so that the SSP bid on the inventory can be more competitive against other header bidders and, ultimately, Google ADXs bid in the final auction.

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