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The Data Engine

The heart of the Adomik Advertising Analytics Platform

The Data Engine collects, processes,
harmonizes, maps, and customizes
all your advertising monetization data to make it fully actionable for your advertising teams,
either from Adomik Apps or your own data management solutions.

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Data Engine

Your advertising data, collected, harmonized, mapped, customized

The Data Engine connects to all your advertising monetization sources, dynamically collects your advertising data from revenue down to bid level, harmonizes it to create a consistent dataset, maps the multiple labels of brands, buyers, and bidders under unique names to make the data fully actionable for your advertising teams, and last but not least, adds comparison points with the advertising market.

For the data to perfectly fit your organization and use cases, the Data Engine also understands the structure of your advertising monetization stack to avoid double-counting ad requests, impressions, or revenue from header bidding and gives you multiple options for customization.

The Data Engine eliminates time-consuming and complex engineering projects to deliver the data to make your monetization thrive. Activate Adomik Apps to leverage your data, or rely on Data Export to ingest it into your cloud and your own data management solutions.

Discover Our Data Connectors

Adomik Data Engine - Smart Advertising Analytics To turn insights into revenue

Data Collection

Automated and error-proof advertising data collection process

The Data Engine connects to your monetization partners via dedicated Data Connectors in order to collect all your monetization data. The activation of Data Connectors is plug and play, requires no technical resources from your teams, and is immediate upon request. Your advertising data is collected as early as it is made available by your monetization partners, and it includes all the data points required for managing your advertising business.

More than 80 prebuilt connectors available, including direct connectors for Ad servers, SSPs, and Header Bidding Server-Side (S2S) solutions

Immediate & seamless
activation on-demand


No custom development
needed

Fully-managed API/log-level data ecosystem

Let us manage and maintain your data sources so your teams don’t have to

Synchronization
available for
CRM solutions

Salesforce and SAP logos - Adomik Data Engine

…and more!

Highest accuracy on the market for revenue data with <0.1% discrepancy 


Adomik “Smart connectors” automatically detect SSP updates and recollect the data, ensuring zero discrepancy.

google admanager data engine advertising platform
Facebook logo
Index Exchange
adomik platform integration Transparent Ad Marketplace
Data engine Advertising platform Xandr monetize
Outbrain logo
adomik data connector criteo
Data engine Advertising platform magnite

DATA HARMONIZATION

Fully consolidated and harmonized advertising data

Fully-managed data transformation

Let us manage the burden of data harmonization and manage the data schema on your behalf

From:

  • Disparate data sources

 

  • Heterogeneous data

 

  • Duplicated data (due to Header Bidding setups)
Adomik Data Engine - Advertising Platform copy

To:

  • Standardized and Unified data. Grouping together and reconciliation of similar data points across all SSPs: Sales channels (Open, Private Marketplace (PMP), Programmatic Guaranteed (PG), etc.), Buyers, Websites & Apps, Creative sizes, Ad slots, Revenue, CTR and Viewability, etc.

 

  • Deduplicated Revenue, Ad Requests, Fill Rates, etc. No double-counting due to Header Bidding setups

 

  • Clean revenue calculation. Gross to Net transformation based on your business models, accurate currency conversions

 

  • New calculated data points. Bid metrics from log files, programmatic auction loss reasons, etc.

All you need for managing monetization

Sample of data points made available from the Data Engine

Data Engine - Revenue data

Revenue data: Revenue, Impression, CPM, Fill rate, Ad request, Sales channel

Data Engine - Deal Data copy

Deal data: Deal ID, Type, Status, Pacing, etc.

Data Engine - Performance Data

Performance data: CTR, Viewability, Cost Per View (CPV), etc.

Data Engine - Video Data copy

Video data: Ad duration, View-trough rate (VTR), Quartiles, Cost Per Completed View (CPCV), Error rate, Series ID and episode, Streaming type (Linear or View on Demand (VoD)), Video reseller, etc.

Data Engine - Demand Data

Demand data: Bidder, Buyer, Brand, Creative size, etc.

Data Engine - Supply Data

Supply data: Website & App, Ad slot, Device, Media type, Video show & episode

Data Engine - Bid Data copy

Bid data: #bid,
Win rate

DATA MAPPING

Actionable data for efficient demand management

Mapping under unique names of all various labels for Brands, Buyers, Bidders and more

Fully managed service leveraging data science, human validation, and QA processes

300,000 brands and buyers already mapped (and new brands, buyers, etc. mapped every day!)

Media agencies and holding companies mapped onto two different levels (for example, Mindshare and Mediacom are mapped as two single agencies and under GroupM Holding)

DATA CUSTOMIZATION

Data that works for your organization

Leverage multiple options of customization to fit the data to your organization

Custom dimensions

To create additional custom data points collected either from your ad servers and SSPs or based on the custom combination and extraction of existing data.

Custom profiles

To define the data and Adomik Apps that you want to activate
for the teams or users of your choice.

Three examples of data customization

The following images are based on screenshots from the Adomik REPORT App.

Adomik data Engine - Data customization 1

News Publisher

Six custom dimensions

Breakdown of revenue data by Device (Web/App) or Product (News page context)

Adomik data Engine - Data customization 2

Travel Publisher

Two custom dimensions based on Key Value pairs

Breakdown of revenue data by Platform (App type) & Loctype (Travel subvertical)

Adomik data Engine Data customization 3

Ecommerce Publisher

Two custom profiles

Creation of dedicated datasets for Revenue Ops (data limited to a subset of inventory) and Programmatic Adops (exclusion of Direct Insert Orders (IOs))

Features

Plug and play Data Connectors that support multiple data source formats: API, CSV, query tool, email, etc.

Fully automated data reload when monetization partners (SSPs, Ad servers) update their figures

Comprehensive set of data points available, covering revenue, performance, video, deal data, and more!

Data standardization and cleanup with Header Bidding deduplication, time zone adjustments, currency conversions, calculation from gross to net revenue, etc.

Creation of bid data insights based on Log-level Data

Powerful customization options to adapt your advertising dataset to your needs and those of your teams

Unique algorithm that manages the mapping into unique names of Brand, Buyers & bidders, and keeps it up-to-date

Adomik Apps

Leverage your data and grow your direct and programmatic business
with 5 ready-to-use Apps

Data Export

Ingest your advertising data, accurate, reliable, and harmonized,
into your own data management tools

Remove the hassle of collecting data from your ad servers, supply-side platforms and header-bidding partners.

Forget about the engineering burden of maintenance of reporting APIs and data harmonization; focus on extracting value from your data.

"Before Adomik we needed to run multiple reports and also rely on other departments. The amount of time we used to spend pulling and standardizing data from different exchanges created a lot of inefficiency. It was time-consuming and we didn’t get the right insights. With Adomik, we stopped wasting time on data collection; now we can finally spend our time in analysis with the right insights. Keeping it simple is very hard. Adomik is both simple and impactful."

adomik yield illustration for who

Ravikumar Munukutla
Principal Product Manager
Cox Automotive

Adomik Client- Cox Automotive - Used by the world's most trusted ad publishers
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More efficiency, revenue & transparency

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Adomik Client- Cox Automotive - Used by the world's most trusted ad publishers

Consolidated & accurate data and zero discrepancy

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Adomik - Smart Advertising Analytics to turn insights into revenue

Smart Advertising Analytics to turn insights into advertising revenue

And never miss an opportunity!