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Use Cases

Are programmatic campaigns passing you by? Sell allows you to monitor your programmatic demand activity, compare your business to the market and discover new opportunities to grow your advertising revenue.


Compare other publishers’ programmatic business to your own (demand spending, pricing, PMP activity)


Uncover prospects who underspend with you and solidify the relationship with clients who overspend


Be one step ahead of your market by knowing exactly what the demand-side is buying


Be the first to act on new market entries with automatic campaign alerts


Discover programmatic PMP sales leads based on brands’ market activity and adjust your pricing strategy accordingly


Make sure that you are growing at the same pace as the market on potential gains and losses


We collect your data from all your monetization partners, consolidate it, enrich it
and make it available in a single UI

Live programmatic market data

Share of voice, CPM for transaction type, advertising partners, buyers, brands, media types, ad sizes, device types and more

Market overview or performance comparisons

New prospect detection

Flexible time and comparison period selection

Automated detection of new or growing programmatic campaigns on the market

Detailed programmatic buyer / brand spending behavior

Market trend analyses

"Adomik has been an invaluable partner for The Guardian in simplifying our reporting challenges. Within its easy-to-use dashboard, the Adomik team set up customised functionalities to fit the tool to our needs. The platform helps us get consolidated and comprehensible data for the majority of our advertising activity, compare our business performance to the market and make well-informed, data-driven decisions. It has greatly decreased our daily workload and the time spent on reporting and analysis."

adomik yield illustration for who

James Swan
Programmatic Account Director
The Guardian

More efficiency, revenue & transparency

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Cox Automotive Logo

Consolidated & accurate data and zero discrepancy

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+15% uplift in AdX open
RTB revenue

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