Today a byline by our COO and President Jonathon Shaevitz appeared in iMedia Connection discussing marketplace balance and data driven programmatic publishing

The piece is called The search for programmatic’s golden mean. Have a read and let us know what you think. Here’s what it covers:

  • Why data-driven sellers need to be the rule rather than the exception
  • How the industry will accomodate buyer and seller interests as use of technology becomes balanced
  • How the buy and sell sides can work together to eliminate waste and recapture the true value from inventory


Tags :

data driven programmatic selling data-driven publishing