Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December…but you need to be thoughtful about which buyers you setup deals with
December buyers are not always the same buyers that buy all year — especially January. So make sure you understand your demand ecosystem well and set up your PMP strategy accordingly.
To further refine your PMP strategy for 2016, we suggest reviewing Adomik’s « How to Fix Private Marketplaces » whitepaper. Click below to download…its free.