Q4 2017 Sell Programmatic Market Data Insights

With the arrival of New Year, we leave behind Q4. Here’s Q4’s quarterly wrap up post. In it, you’ll learn about Q4’s Market Trends. (Stay tuned, you’ll see Q4 Demand Trends in our next Sell post) 

Declining Markets

Screen Shot 2018-01-17 at 17.26.57.png
Screen Shot 2018-01-18 at 16.45.20.png
Screen Shot 2018-01-17 at 17.28.11.png

Source: Adomik Sell

  • Surprisingly, the UK, Spanish and Australian programmatic market did not steadily grow over the entire quarter. This is noteworthy given the growth in other regions in Q4. This contraction could be due to factors such as an increase in Q4 direct deals, thus reducing inventory allocated to programmatic channels.


Growing Markets

Screen Shot 2018-01-18 at 16.45.33.png

Screen Shot 2018-01-18 at 16.45.45.png
Source: Adomik Sell

  • As expected the French and Netherlands programmatic markets have been steadily growing over Q4. 


About The Sell Newsletter

As you already probably know we’ve been sending out the MarketWatch Newsletter since July and have begun to share some content highlights here in the blog.
In this post you saw insights of 5 countries market trends over Q4, but if you are interested in getting real-time snapshots subscribe to your region’s newsletter below: 

All data is collected, anonymized and aggregated by Adomik. Adomik uses Google AdX, Rubicon and AppNexus data only for the Sell Newsletter.

Tags :

Marketwatch newsletter programmatic advertising programmatic reporting