The Adomik team had an amazing time at AdMonsters Ops Conference reconnecting and meeting many AdTech peers at this truly insightful event!
AdMonsters Ops Conference 2022 is an annual conference where leading publishers in the programmatic field, share how they are leveraging their data assets to optimize yield.
Adomik Panel Discussion at AdMonsters Ops Conference 2022 in NY
Multiple challenges are emerging for publishers around monetizing their inventory on the programmatic market. The various methods of selling inventory and in particular the header bidding evolution, impact publisher revenue. In this editions we had the opportunity to discuss the following topics with leading publishers in the programmatic field. :
• How are they adapting to these challenges, optimizing their prebid setup, and revenue?
• How are they choosing the best revenue-generating yield strategies?
• Which are the yield optimization solutions/tools to recommend?
• How are they detecting business opportunities using market data?
Panelists include:
• Rachael Savage, VP, Global Head of Ad Operations, Programmatic & Platforms at Condé Nast
• Jake Sullivan, Director of Programmatic & Revenue Partnerships at U.S. News & World Report
• Gregg Murphy, Vice President of Global Revenue Operations at Match Group
• Moderated by Beth Morino, Customer Success Manager at Adomik
For those who missed it, here is a recap AdMonsters Ops Conference 2022
More about the panelists :
• Rachael Savage, VP, Global Head of Ad Operations, Programmatic & Platforms at Condé Nast
Savage Rachael currently serves as VP, Global Head of Ad Platforms & Operations at Condé Nast. Where she is actively leading teams across the US and Europe to build global digital monetization strategies. She oversees operations across the Condé Nast portfolio of brands.
Rachael joined Condé Nast in 2018 from Google. Where she oversaw campaign planning and implementation across YouTube’s Google Preferred business.
Prior to Google, Rachael spent 9 years at The New York Times, where she grew digital ad capabilities. With oversight over sales planning, ad ops, revenue analytics, and ad platform partnerships.
• Gregg Murphy, Vice President of Global Revenue Operations at Match Group
Murphy Gregg has been at the Match Group (Match, Tinder, OkCupid, Plenty of Fish and over 30 other dating properties) for over 9 years now.
Gregg helped to oversee the launch of ads on Tinder in the early days. In his current role, he is responsible for all indirect yield across the full portfolio worldwide.
Prior to Match, Gregg worked in strategy positions at Sony, HBO, and Viacom. Gregg received a BA in English at the University of Pennsylvania; which effectively means he got stuck editing group projects at USC while getting his MBA. In his spare time, he continues to try to convince his son that Fortnite is still kind of cool.
• Jake Sullivan, Director of Programmatic & Revenue Partnerships at U.S. News & World Report
Jake Sullivan is Director of Programmatic & Revenue Partnerships at U.S. News & World Report. In this role Jake oversees a Private Marketplace sales team and runs a set of programmatic ad stacks.
With his PMP team he helped bring to market the first-party data platform U.S. News Intent Intelligence – connecting brands to hundreds of high-fidelity audience cohorts, while maintaining end-to-end user anonymity.
Beyond overseeing programmatic sales Jake is focused on building & optimizing flexible ad stacks, testing client- & server-side architecture and finding efficiencies through modularization.
Having spent over a decade driving performance at different publishers and ad tech platforms Jake brings a well-rounded perspective on how to implement systems that enrich reader experiences while maximizing yield.