Adomik’s VPs of Revenue and Client Success, Benjamin Lanfry and Remi Quilliet, had the pleasure of taking part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. Benjamin was part of a panel with Google and Mediarithmics, in which he presented strategies for inventory valuation and yield management to the publishers in attendance.
We’ve shared three general rules for publishers to use when evaluating and improving their yield management:
- Work with « Real » data
- Set up a « global » monetization management tool
- Adapt your decision-making process and measure its impact
In this white paper, we’ll share our vision of the big picture and we’ll give details on the 3 strategies we recommended to maximize yield.
Stay tuned for more recommendations and trends analyses in the future!