We’re happy to announce the launch of CTR and Viewability metrics in Report!
As a reminder, Report is the first cross-channel data aggregation tool that unifies all your advertising data into a single holistic dashboard.
When you log into Report, you can switch to “CTR & Viewability mode”,
Source: Adomik Report
CTR and Viewability metrics together will allow you to:
- Identify placements that have higher viewability and stronger performance
- Manage your deals by packaging high performance scope
- Monitor correlations between CPM, CTR and Viewability
- Follow metrics evolution through different dimensions like Transaction Type, Device, Format, Ad Slot
- Monitor metrics evolution over time following a change of strategy
We have also included the metric « Coverage » to ensure clarity in the percent of impressions that provide click and viewability metrics.
For more information about Report and the new dimensions, please contact us by clicking below:
Our sales team will contact you to schedule a demo and answer your questions.