What is the impact of Apple’s App Tracking Transparency on Publishers’ CPM and revenue?
In this latest market study, we examined advertising trends in the French market in Q2 2021.
Advertising revenues are still largely driven by the Web compared to Apps. Web advertising stands for more than 90% of Publisher’s revenue.
That being said, some publishers are still in the process of building their monetization strategy on Apps, so it will increase progressively.
Comparison of Android vs. iOS App Monetization
The study shows that Android is dominating iOS in terms of the App market revenue.
Still, based on Kantar data for Q1 in France, iOS overperforms Android in terms of programmatic monetization.
Apple ATT Impact on App Monetization
We also covered and explained Apple’s ATT Impact on the Revenue Share of Voice in the market.
Download the market study now to discover more on the impact of Apple’s App Tracking Transparency on Publishers’ CPM and revenue!