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Benchmark

Benchmark

Are programmatic campaigns passing you by? Benchmark allows you to monitor your programmatic demand activity, compare your business to the market and discover new opportunities to grow your advertising revenue.

01

Compare other publishers’ programmatic business to your own (demand spending, pricing, PMP activity)

02

Uncover prospects who underspend with you and solidify the relationship with clients who overspend

03

Be one step ahead of your market by knowing exactly what the demand-side is buying

04

Be the first to act on new market entries with automatic campaign alerts

05

Discover programmatic PMP sales leads based on brands’ market activity and adjust your pricing strategy accordingly

06

Make sure that you are growing at the same pace as the market on potential gains and losses

Features

We collect your data from all your monetization partners, consolidate it, enrich it
and make it available in a single UI

Live programmatic market data

Share of voice, CPM for transaction type, advertising partners, buyers, brands, media types, ad sizes, device types and more

Market overview or performance comparisons

New prospect detection

Flexible time and comparison period selection

Automated detection of new or growing programmatic campaigns on the market

Detailed programmatic buyer / brand spending behavior

Market trend analyses

"Before Adomik we needed to run multiple reports and also rely on other departments. The amount of time we used to spend pulling and standardizing data from different exchanges created a lot of inefficiency. It was time consuming and we didn’t get the right insights. With Adomik, we stopped wasting time on data collection, now we can finally spend our time in analysis with the right insights. Keeping it simple is very hard. Adomik is both simple and impactful."

adomik yield illustration for who

Ravikumar Munukutla
Principal Product Manager
Cox Automotive

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More efficiency, revenue & transparency

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Consolidated & accurate data and zero discrepancy

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+15% uplift in AdX open
RTB revenue

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