KANTAR RELIES ON ADOMIK TO CONDUCT ITS PROGRAMMATIC MARKET STUDIES FOR ITS FRENCH AND INTERNATIONAL CUSTOMERS
Kantar, a global leader in data, research, and consulting, announced today its partnership with Adomik, the leading AdTech software developer and provider of smart advertising analytics for publishers.
This agreement allows Kantar to exploit the programmatic market data produced by Adomik, integrate it into its advertising monitoring and measurement platform, and use it to feed its advertising studies for French and international brands.
Kantar’s clients can thus improve their understanding of the programmatic advertising market in terms of purchasing methods, media, screen, and other online and offline levers and strengthen the quality and precision of their competitive analyses.
CONTINUE READING THE FULL CASE STUDY BELOW!