The 2021 vs. 2020 Programmatic Barometer of the French market is now available!

Missed the Programmatic Barometer of the French market, a webinar that took place on February 17th, 2022 and organised by IAB France with Adomik and Adverline?

Watch the on-demand replay or get the full presentation to read at your  convenience and share with your friends and colleagues!

Programmatic Barometer of the French market Annual results 2021

Find out programmatic market trends and our analysis of the French programmatic market – 2021 vs. 2020 – presented by Adomik CPO Jean-François Bernard and Adverline Managing Director Philippe Framezelle, and IAB France General Director Arthur Millet at IAB France.

Click below to download the full presentation!


Sharp increase in investments from March, then stabilized from September

Insights from the survey come from the Benchmark App, Adomik’s exclusive programmatic market index that gives full visibility into demand, transaction types, formats, CPMs, etc. With the Benchmark App, programmatic data is anonymized and aggregated daily across all our French customer publishers and for top SSPs – among them are:



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Adomik Benchmark advertising revenue trends IAB France le Baromètre du Programmatique