Best Practices for Publishers

After years of experience with over 100 publishers, our Product and Customer
Success teams share their knowledge on stack analytics, revenue reporting,
advertising yield management, and much more

WHITE PAPER

Three Rules for Improving Yield Management

Adomik took part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. In a panel with Google and Mediarithmics, we presented strategies for inventory valuation and yield management to the publishers in attendance. In this white paper, we’ll share our vision of the big picture and we’ll give details on the three strategies we recommended to maximize yield.