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Sales Enablement Use Cases

Smart Advertising Analytics to boost programmatic ad sales

Smart Advertising Analytics to get full transparency on your programmatic demand and drive more programmatic ad sales from Open auctions and Deals

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For whom

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Sales

Identify new budget opportunities and attract higher spend from programmatic buyers

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Management

Manage sales targets, performance and compensations

Sales Enablement Use Cases

Track your direct & programmatic advertising revenue activity on a daily basis

01

Get detailed advertising revenue data on each salesperson’s portfolio with custom “Sales” filters in REPORT

02

Access comprehensive & consolidated insights on CPM, Viewability, first party data monetization, and short- and long-term advertising revenue trends

03

Track the execution of Upfronts & Trading Deals with media agencies

Get the most from your buyer review meetings

01

Pull the right data on revenue trends, CPMs, Deals, CTR, Viewability, VTR, brands and bid data, and have it ready to share

02

Use BENCHMARK to compare the activity of a buyer across the whole market vs. on your sites & apps

03

Negotiate with buyers based on advertising analytics, accurate data & market intelligence

Share dynamically generated “Post-campaign” and “End-of-month” reports with your clients

01

In REPORT, create a “custom-built” dashboard with the charts, tables and data that you want to share

02

Dynamically generate a “high quality” pdf version of your dashboard in one click… and remove the hassle of CSV handling and copy/paste

03

Share your pdf with the client, increase your level of service and secure upcoming advertising budgets!

Discover new sales & upsell opportunities for Programmatic Guaranteed & Deals

01

Open the benchmarking tool BENCHMARK to identify all the major Programmatic Guaranteed and Deal/PMP advertising campaigns that are spending on the market… but not with you

02

Go to REPORT and use the dedicated indicators to identify all Open auction campaigns spending with you across your stack… but not on programmatic direct

03

Use App filters to identify the related buyers and targeted inventory (media type, device, format, etc.). Have informed meeting with the selected buyers to discuss new programmatic sales opportunities

Keep track of the health of your deals/PMP

01

In DEAL, view all your Deal information (Programmatic Guaranteed, Deals, PMP/Private Auctionsin one single Deal center dashboard

02

Monitor the overall advertising revenue evolution and daily performance (CTR, Viewability, VTR, etc.) of each Deal/PMP

03

Rely on purpose-built views,simple filters and dynamic classifications to identify underperforming Deals/PMP and initiate troubleshooting

Receive automatic alerts for fresh business opportunities

01

Receive fresh alerts on new programmatic campaigns popping-up up in your market

02

Go through alert details to learn about the brand, buyer, budget, channel (PMP or Open Auction), etc.

03

Reach out to the buyer to go after the advertising spend!