Smart Advertising Analytics
To manage revenue reporting and monitor monetization at 360 degrees
Calculate your ROI with the Adomik Platform
Rely on accurate & detailed revenue data for all reporting and analysis jobs
Manage internal reporting and advertising team performance
Revenue Management Use Cases
Check out REPORT each morning to get the full revenue data for the previous day, across your entire advertising stack
Access in one click all the monetization data that counts: total revenue & impressions, average CPM, ad requests of the whole stack, accurate RPM, CTR and Viewability
Easily break down or compare per sales channels (PG, PMP, Open auction), SSPs, websites, apps, formats, devices, etc. for a more granular understanding of sales
Use day on day / week on week / year on year Adomik comparison options to understand if your monetization performance is improving
In BENCHMARK, compare your monetization performance to other Publishers on the same market in terms of CPM, revenue trends, top demand, etc.
In one click, discover who your top buyers and brands are with revenue data aggregated from all their buying seats
Filter on the targeted entity to check out their total spend & CPM, broken down per sales channel, website, format, etc.
Access a unique “Agency holdings” view to see how much the “big six” agencies are spending with you through all their companies
First activate the “Sales tracking” feature of Adomik based on the Buyer/Brand “programmatic advertising” portfolio of each Salesperson on the team
Then compare in a REPORT view the sales achievements of each salesperson
Filter in on any salesperson in one click to get a full revenue update on their activity
Identify Revenue and CPM per first party audience segment or contextual categories based on your implementation of key values
Display all segments and categories in one comparative table to detect the highest performing first party data
Implement monetization strategies to ensure optimal monetization of your best first party data and monitor the success with REPORT tracking
Receive a custom data feed from Adomik with all your harmonized monetization data to feed your financial information system
Avoid reporting & analysis mistakes that result from poor accuracy with Adomik “zero discrepancy” revenue data
Rely on Adomik detailed feed to share revenue data to the entire organization, broken down per SSP, sales channel (PG, PMP, Open Auction), format, etc.
“With the new Adomik platform, we were able to merge all of our SSPs’ reporting data into one single tool... By combining demand-side, sell-side and custom dimensions across our entire stack, the platform allows us to detect monetization opportunities to increase our display revenue.”
Team Lead Yield Operations
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