Calculate your ROI with the Adomik Platform

Smart advertising analytics

To manage revenue reporting and monitor
monetization at 360 degrees

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For whom

adomik finance illustration for who

Finance

Rely on accurate & detailed revenue data for all reporting and analysis jobs

adomik management illustration for who

Management

Manage internal reporting and advertising team performance

Revenue Management Use Cases

Monitor your Revenue & CPM per SSP, Sales Channel, Format, Website

01

Check out REPORT each morning to get the full revenue data for the previous day, across your entire advertising stack

02

Access in one click all the monetization data that counts: total revenue & impressions, average CPM, ad requests of the whole stack, accurate RPM, CTR and Viewability

03

Easily break down or compare per sales channels (PG, PMP, Open auction), SSPs, websites, apps, formats, devices, etc. for a more granular understanding of sales

Track the short – and long-term evolution of your yield performance vs. that of your peers

01

Use day on day / week on week / year on year Adomik comparison options to understand if your monetization performance is improving

02

In BENCHMARK, compare your monetization performance to other Publishers on the same market in terms of CPM, revenue trends, top demand, etc.

Work out your spend per Agency, Trading Desk, and Brands

01

In one click, discover who your top buyers and brands are with revenue data aggregated from all their buying seats

02

Filter on the targeted entity to check out their total spend & CPM, broken down per sales channel, website, format, etc.

03

Access a unique “Agency holdings” view to see how much the “big six” agencies are spending with you through all their companies

Get a daily update of each salesperson’s performance

01

First activate the “Sales tracking” feature of Adomik based on the Buyer/Brand “programmatic advertising” portfolio of each Salesperson on the team

02

Then compare in a REPORT view the sales achievements of each salesperson

03

Filter in on any salesperson in one click to get a full revenue update on their activity

Access comprehensive revenue insights on first party data monetization

01

Identify Revenue and CPM per first party audience segment or contextual categories based on your implementation of key values

02

Display all segments and categories in one comparative table to detect the highest performing first party data

03

Implement monetization strategies to ensure optimal monetization of your best first party data and monitor the success with REPORT tracking

Ingest your Adomik harmonized revenue data into your information system

01

Receive a custom data feed from Adomik with all your harmonized monetization data to feed your financial information system

02

Avoid reporting & analysis mistakes that result from poor accuracy with Adomik “zero discrepancy” revenue data

03

Rely on Adomik detailed feed to share revenue data to the entire organization, broken down per SSP, sales channel (PG, PMP, Open Auction), format, etc.

With the new Adomik platform, we were able to merge all of our SSPs’ reporting data into one single tool... By combining demand-side, sell-side and custom dimensions across our entire stack, the platform allows us to detect monetization opportunities to increase our display revenue.

Fabian Schmitt
Team Lead Yield Operations
eBay Kleinanzeigen

+15% uplift in AdX open
RTB revenue

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Cox Automotive Logo

Consolidated & accurate data and zero discrepancy

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