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Professional Service

Adomik team of monetization experts and data scientists will help you dig deeper into your market, stack and yield analytics.

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USED BY THE WORLD'S MOST TRUSTED PUBLISHERS
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Adomik Client- ebay - Used by the world's most trusted ad publishers

Pro Service Custom Use Cases 

You may request Professional Support Services not included in the standard offerings for consulting/advice, 
 software development, training, deliverables, or development activities.
 Our team of experts will address your stack, yield, market custom needs. 
Yield
  • Ratecard strategy
     (PMP & guaranteed campaigns)
  • Optimal floor / Floor efficiency
  • Opportunity cost
Your Issue
You noticed that lots of bids on one placement are being disqualified because of your floor, where 94% of the bids are blocked and CPM is reaching $13,71
Our Actions
 We analyse bid distribution on the placement, to understand bid clustering
We carry out simulations of different floors on open auction bids to find the optimal floor
What we Deliver
 Bid distribution, Floor simulation
Optimal floor value with revenue and CPM associated with this new floor
Market
  • Demand analysis
  • Market Trend
Your Issue
You have noticed a drop in DV360’s bidder spends since a couple of months; you need to understand why and how to contain the drop.
Our Action
 We analyse Seller and Market Data over the past 6 months : breakdown per transaction type, breakdown per SSP, comparison with others markets
What we Deliver
 An evolution of the bidder spends across transaction types
An Evolution of th ebidder spends across SSP’s
 Insight on evolution on other markets and our adjustments recommendation
Stack
  • Migration monitoring (First Price, Adserver)
  • Header Bidding setup
Your Issue
You are doing an RFP to choose a new full stack (Adserver migration) solution for your advertising business. You are looking for a third and unbiased party to help you make strategic decisions
Our Action
 We analyse market data to detect top (+ unique) buyers on each platform
We take snapshot of opportunities on each platform (auctions mechanisms, sales channels, formats, etc)
What we Deliver
 A Comparison grid between each solution offering
Revenue opportunities associated with each solution
Pro Services
Portfolio
Here is a non exhaustive list of subjects we will cover:
Opportunity cost of renewing guaranteed campaigns
Understand key buyer and market trends
Assess cost and losses, identify cause of revenue drop and troubleshooting of lost opportunities
Advice on floor optimization and optimal floor setup, in First price auction, waterfall context etc.
Analyses of auction mechanics, user frequency (distribution, impact on buyers’ bidding behavior, packaging)
Training of new members in your team
Monitor new campaign opportunities
Custom market analysis and benchmark, with recommendations
Custom consolidated dashboard with your requested metrics, data extracts
Detection of revenue opportunities to help you build your sales strategy
Adomik - Smart Advertising Analytics to turn insights into revenue
Smart Advertising Analytics to turn insights into advertising revenue
And never miss an opportunity!