Professional Services
Adomik’s team of monetization experts and data scientists will help you dig deeper into your market, stack and yield analytics.
Adomik’s team of monetization experts and data scientists will help you dig deeper into your market, stack and yield analytics.
USED BY THE WORLD'S MOST TRUSTED PUBLISHERS
Custom Use Cases
Adomik’s Professional Services team comprises monetization experts, solution engineers, data analysts, and data scientists who deliver state-of-the-art custom data analysis works. Rely on their expertise to address complex data analysis challenges.
Your Issue
You noticed that you make little revenue on a number of ad slots and want to revisit your floors.
Our Action
We analyze bid distribution on the placement to understand bid clustering.
We carry out simulations of different floors on open auction bids to identify the optimal floor.
What We Deliver
Your Issue
You have noticed a drop in DV360’s bidder spends in the past months and need to understand why and how to contain the drop.
Our Action
We analyze your seller and market data over the past 6 months, including breakdown per transaction type, breakdown per supply-side platform (SSP), and comparison with other markets.
What We Deliver
Your Issue
You are launching a request for proposal (RFP) to choose a new full stack (Ad Server migration) solution for your advertising business. You are looking for an unbiased third party to help you make strategic decisions.
Our Action
We analyze market data to detect top (and unique) buyers on each platform.
We assess the demand opportunity on each platform (auction mechanisms, sales channels, formats, etc.).
What We Deliver
Your Issue
You want to reconcile your print and digital advertiser revenue using your own advertiser naming convention based on what exists in your Customer Relationship Management (CRM) or billing system.
Our Action
We match your unique advertiser naming convention with all your monetization data sources using our mapping algorithm.
What We Deliver
CLIENT STUDIES
Professional Services also offers client studies – customised studies that you can request based on your own business challenges. Examples of our projects include:
We conducted an income analysis for the year 2020 with regard to the COVID-19 context, also showing how income would have grown over the past 12 months without the COVID-19 effect.
Here is an example of what we provided our clients with after studying their incomes:
Source: Adomik Platform
We also carried out a simulation of client’s revenue during the migration of their advertising inventory to an SSP and helped analyze data. Are you planning to migrate your stack to an SSP? How would this migration impact your advertising revenue?
Here is an example of what we have delivered to our clients after studying the effect of changing to an SSP:
Source: Adomik Platform
Professional Services
Here is a non-exhaustive list of subjects we will cover:
Assessing the opportunity cost of renewing guaranteed campaigns,
Identifying key buyers and market trends
Locating the cause of revenue drop and troubleshooting of lost opportunities
Advising on floor optimization and optimal floor setup in first price auction, waterfall context, etc.
Analyzing auction mechanisms and user frequency (distribution, impact on buyers’ bidding behavior, packaging)
Training new members of your team
Monitoring new campaign opportunities,
Offering custom market analysis and benchmark with recommendations
Developing a custom, consolidated dashboard with your requested metrics and data extracts
Detecting revenue opportunities to help you build your sales strategy and make better decisions
