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Best Practices for Publishers

After years of experience with over 100 publishers, our Product and Customer
Success teams share their knowledge on stack analytics, revenue reporting,
advertising yield management, and much more

WHITE PAPER

Google Move to First Price Auction. Market Effects and Best Practices For Publishers

By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are wondering what the consequences of this move will be. So we decided to publish a white paper that will explore this Google move: market effects and some best practices for Publishers.

WHITE PAPER

Holistic Yield Management

In today’s complex media ecosystem, the concept of managing yield has become much more complex. Yet by looking at yield holistically across the stack, the publisher gains more control and awareness of the impacts actions in one area affect others and the overall revenue.

WHITE PAPER

Fixing Private Marketplaces

The concept of Deal ID/PMP has a lot of promise — Publishers know their buyers and control pricing while buyers gain predictability and privilege. Both parties build better relationships. The channel can be immensely valuable if executed properly. We have collected some pain points and fixes to help you make Deals a key part of your programmatic yield management strategy.

WHITE PAPER

Private Marketplace Quick Reference Guide

Private Marketplaces (PMP/Deal IDs) are complex and often confusing. Here’s a quick guide we have prepared to help you get the most out of this valued programmatic channel.

WHITE PAPER

4 Golden Rules for Header Bidding Success

To help publishers overcome latency, complexity and data fragmentation, we’ve pulled together a guide that you can follow to make the most from your header bidding solution.

WHITE PAPER

GDPR Impact Analysis

In this analysis of the impact of GDPR, we take a look at some major buyers and their spend activity on the major advertising platforms in order to quantify the impact we’ve witnessed and try to make sense of it all. You’ll learn: what to do next, how to make a strategic plan to be GDPR compliant and how to be prepared for any upcoming changes in the market.

WHITE PAPER

Three Rules for Improving Yield Management

Adomik took part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. In a panel with Google and Mediarithmics, we presented strategies for inventory valuation and yield management to the publishers in attendance. In this white paper, we’ll share our vision of the big picture and we’ll give details on the three strategies we recommended to maximize yield.

MARKET ANALYSIS

UK Programmatic Market State 2018

We opened our office in the UK in 2018 Q4 and we organized a breakfast-panel in London to celebrate the opening. For the occasion, Jean-François Bernard, CPO at Adomik, presented an analysis of the state of the UK programmatic market that we wanted to share with you. Click here to download the full presentation.

MARKET ANALYSIS

France Programmatic Market State 2018

We opened our office in the UK in 2018 Q4 and we organized a breakfast-panel in London to celebrate the opening. For the occasion, Jean-François Bernard, CPO at Adomik, presented an analysis of the state of the UK programmatic market that we wanted to share with you. Click here to download the full presentation.

WHITE PAPER

What First Price Auction Move Means for Publishers

The content in this document will help publishers manage the critical aspects of the migration to first price auctions. You will insure demand remains strong during the migration and that the publisher’s integrity as a supplier is not questioned.

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