Calculate your ROI with the Adomik Platform

Kantar Media logo

Kantar Case Study

Download the Case Study


Kantar, leader in data, research, and consulting.

Kantar is a global leader in data-driven research and advice, and we deliver a unique and comprehensive understanding of how people think, feel, and act, both globally and locally, across more than 90 markets.

By combining innovative technologies with our databases, our analyses, and the expertise of our teams, we help our clients to understand people and accelerate their growth: Understand People, Inspire Growth.

The Background in numbers

New Report Dashboard UI_September 2020

How we help them

This agreement allows Kantar to exploit the programmatic market data produced by Adomik via its BENCHMARK App, integrate it into its advertising monitoring and measurement platform, and use it to feed its advertising studies for French and international brands. 

Thanks to Adomik’s reporting solutions, Kantar can automate the feed to its digital advertising platform – Advertising Insights – with programmatic advertising data from a selection of French publishers. To do this, Adomik uses its REPORT App to standardize and automate the transfer of programmatic advertising investment data between its publisher clients and Kantar.


Advertisers and agencies constantly need to be enlightened on the advertising landscape in general and the digital one in particular. The major difficulty was for Kantar’s clients to improve their understanding of the programmatic advertising market in terms of purchasing methods, media, screen, and other online and offline levers and strengthen the quality and precision of competitive analyses. 

“I am delighted to forge this partnership with Adomik because it will help us bring even more value and precision to the studies that we produce for our clients. (…) This announcement is excellent news for all players in the French advertising market”.

Kantar and Adomik case study

Thomas Zaruba
General Manager of Kantar Media

New Report Dashboard UI_September 2020


What was achieved

Bring additional value and accuracy to the studies produced to Kantar’s clients

Granular benchmarking

Monitoring of all market active demand – buyers and brands – with SoV (Share of Voice) and CPM (Cost Per Mille)

Consolidated Data

Provide strong Programmatic reporting, Access consolidated & accurate data

More efficiency

Increase in efficiency by reducing risk of error and saving time


If you want to stay up to-date with the programmatic market, subscribe to our newsletter here.

For more information on our privacy practices, our commitment to protecting and respecting your privacy, and how to unsubscribe from our communications,
please review our Privacy Policy.

Related Stories

never_miss_opportunity_August 2021 copy

Never miss an opportunity

Start monetizing better now!