Kantar Case Study

Background

Kantar, leader in data, research, and consulting.

Kantar is a global leader in data-driven research and advice, and we deliver a unique and comprehensive understanding of how people think, feel, and act, both globally and locally, across more than 90 markets.

By combining innovative technologies with our databases, our analyses, and the expertise of our teams, we help our clients to understand people and accelerate their growth: Understand People, Inspire Growth.

PLATFORMS USED

Adomik Report

Adomik Benchmark

All products

The Background in numbers

Markets

How we help them

This agreement allows Kantar to exploit the programmatic market data produced by Adomik via its BENCHMARK App, integrate it into its advertising monitoring and measurement platform, and use it to feed its advertising studies for French and international brands.

Thanks to Adomik’s reporting solutions, Kantar can automate the feed to its digital advertising platform – Advertising Insights – with programmatic advertising data from a selection of French publishers. To do this, Adomik uses its REPORT App to standardize and automate the transfer of programmatic advertising investment data between its publisher clients and Kantar.

Challenge

Advertisers and agencies constantly need to be enlightened on the advertising landscape in general and the digital one in particular. The major difficulty was for Kantar’s clients to improve their understanding of the programmatic advertising market in terms of purchasing methods, media, screen, and other online and offline levers and strengthen the quality and precision of competitive analyses.

“I am delighted to forge this partnership with Adomik because it will help us bring even more value and precision to the studies that we produce for our clients. (…) This announcement is excellent news for all players in the French advertising market”.