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Kantar is a global leader in data-driven research and advice, and we deliver a unique and comprehensive understanding of how people think, feel, and act, both globally and locally, across more than 90 markets.
By combining innovative technologies with our databases, our analyses, and the expertise of our teams, we help our clients to understand people and accelerate their growth: Understand People, Inspire Growth.
How we help them
This agreement allows Kantar to exploit the programmatic market data produced by Adomik via its BENCHMARK App, integrate it into its advertising monitoring and measurement platform, and use it to feed its advertising studies for French and international brands.
Thanks to Adomik’s reporting solutions, Kantar can automate the feed to its digital advertising platform – Advertising Insights – with programmatic advertising data from a selection of French publishers. To do this, Adomik uses its REPORT App to standardize and automate the transfer of programmatic advertising investment data between its publisher clients and Kantar.
Advertisers and agencies constantly need to be enlightened on the advertising landscape in general and the digital one in particular. The major difficulty was for Kantar’s clients to improve their understanding of the programmatic advertising market in terms of purchasing methods, media, screen, and other online and offline levers and strengthen the quality and precision of competitive analyses.
“I am delighted to forge this partnership with Adomik because it will help us bring even more value and precision to the studies that we produce for our clients. (…) This announcement is excellent news for all players in the French advertising market”.
General Manager of Kantar Media
Monitoring of all market active demand – buyers and brands – with SoV (Share of Voice) and CPM (Cost Per Mille)
Provide strong Programmatic reporting, Access consolidated & accurate data
Increase in efficiency by reducing risk of error and saving time
Start monetizing better now!