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Mediamond, Italy’s leading sales house for digital and print editorial properties

Mediamond was founded in 2009 as a licensee for the sale of advertising on the digital, print and radio properties of Mediaset and Mondadori, Italian leaders in their respective segment.

The Background in numbers

Media brands
Monthly users
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How we help them

Mediamond sealed a partnership with Adomik for the optimization of digital programmatic advertising campaigns. Thanks to this partnership, Mediamond can use a series of tools, capable of reaching specific goals: automating control processes about delivery efficiency, discovering new business growth opportunities and increasing advertising revenues.

For example, through the developed by Adomik, the sales house can access a single holistic dashboard where all delivery and revenue data coming from different platforms can be viewed, significantly improving the post-campaign analysis process.

“We have always believed that in digital advertising, one needs to constantly keep an eye out for new tech solutions to improve our offer to the market. This new partnership enriches the proposition of our digital network of premium publishing brands with additional useful tools.”

adomik sale illustration

Davide Mondo
CEO at Mediamond

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Mediamond has been using Adomik’s Report, Benchmark, Deal, and Yield Apps since May 2022 to
address their challenges.

More revenue

Increase in revenue by being able to effectively optimize the monetization of their inventory

Consolidated Data

Access consolidated & accurate data for across their full stack: Direct, Header, Native, Guaranteed, PMP, Search, Programmatic reporting

Side By Side Comparison of CPM By Advertiser

Carry out side-by-side comparison of CPM by advertiser cross transaction types to identify revenue trends

Year-on-Year Comparisons

Access year-on-year advertising report comparisons, as Report has up to a 24-month history

Zero Discrepancy

Harmonize their SSP data thanks to Adomik robust mapping engines with zero discrepancy


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