Background
PCH Media, a leader in direct marketing and chance-to-win opportunities, is a forward-thinking organization that reaches 20 MM unique monthly visitors. The team has seized the programmatic opportunity to combine first-party identity and purchase data from their customers to offer deep insights about what motivates them and provide marketers with digital media and targeting solutions that persuade people to action.
We help them to
“With Adomik’s automated pricing, we know our Open RTB inventory is priced fairly to ensure our buyers are happy and we are not leaving money on the table. By using Adomik’s machine learning to automate pricing and rule writing, more time is allotted for the team to focus on more strategic work.”
Challenge
As PCH Media began to examine its programmatic channels, it became clear that maximizing Open RTB revenue represented a huge opportunity. The team sought a scalable way to identify optimization opportunities and get daily pricing rules written to maximize earnings as the market changed. As a result, Claire Farley, Head of Media & Operations sought solutions to automate pricing to match the market so that exchange revenue could be maximized, allowing the team to focus on buyer relationships, inventory strategies, and testing out new header partners.
“With Report, I have a single view of all our buying partners across our open market and PMP sales channels.”
Claire Farley
PCH Media
Solution
PCH has been using Adomik’s Report and Price since April 2017.
Increased revenue on AdX
Since using Adomik’s automated price optimization, PCH Media has seen an average AdX uplift of ~15%
Holistic Revenue Uplift
PCH Media realized an average uplift across the entire stack of 17%
Faster Market Response
The speed with which PCH Media identifies and packages inventory has increased
Increased Understanding of Buyer Routes to Inventory
Instantly see where buyers and brands are valuing PCH Media inventory the most and adjust price strategy accordingly
The Guardian uses Report and Benchmark to have all their advertising business in one place to better target their sales efforts.
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