Calculate your ROI with the Adomik Platform
Troubleshoot PMPs & Open Auctions issues to unlock new revenue flows
Rely on advanced advertising data to make better Yield management decisions
Issue Detection and Optimization Use Cases
Use REPORT comparative tables to detect underperforming PMPs
Understand what prevents those PMPs from delivering with the TROUBLESHOOT dedicated “issues” widget: priority, conflict, ask price, buyer bidding strategy, etc.
Fix major issues affecting your PMPs and grow your PMP revenue
Detect when your key buyers are decreasing their spend with REPORT cross stack reporting; detect buyers that have a high loss rate in TROUBLESHOOT
Filter on those buyers in TROUBLESHOOT to understand the reasons behind their decreased buying: priority management, bidding issue, ad quality settings, etc.
Fix the issue directly or share with the buyers to increase their spend
Identify all scopes of inventory having a low fill rate/RPM with REPORT comparative tables
Detect sudden drops of fill rate/RPM from the SSP down to the placement level
Know how much money you are losing because of your ad quality settings with TROUBLESHOOT “blocklist” widget
Identify the revenue opportunity behind each programmatic campaign that you block
Adapt your ad quality settings to unlock new revenue streams
Browse through TROUBLESHOOT bid data widgets to learn about the bid density on your sites
Dig deeper to check the bid distribution and identify bid values per format, media type, etc.
Analyze those bid value trends and engage in troubleshooting when they degrade over time
“With the new Adomik platform, we were able to merge all of our SSPs’ reporting data into one single tool... By combining demand-side, sell-side and custom dimensions across our entire stack, the platform allows us to detect monetization opportunities to increase our display revenue.”
Team Lead Yield Operations
And never miss an opportunity!