Yield Management Use Cases
Smart Advertising Analytics for advertising yield management
Smart Advertising Analytics to manage direct & programmatic advertising yield and to implement stronger revenue strategies for digital advertising
Smart Advertising Analytics to manage direct & programmatic advertising yield and to implement stronger revenue strategies for digital advertising
For whom
Yield
Access advanced advertising data to reinforce your decision making process, on pricing and more
Advertising Yield Management Use Cases
Compare in one view the “CPM pyramid” across the Sales channels (PG (Programmatic Guaranteed), PMP (Private Marketplace), Open Auction) for any selection of inventory
Analyze the impact on overall revenue, CPM, and revenue per mille (RPM) of every change you make: new supply-side platform (SSP) in the Header, update of floor prices, new PMP, etc.
Leverage the TROUBLESHOOT “Gains” data to ensure that your PMP are delivering incremental revenue vs. Open Auction
Switch to Adomik’s “CTR / Viewability” view to access your full inventory’s quality data at a glance
Easily identify high value inventory to adapt pricing and package better PMP proposals
Use REPORT Buyers/Brands tables to discover the buyers and brands active on each SSP
List the unique demand brought by your SSP in the header or behind Open Bidding
Secure the SSP that brings the most exclusive demand
Compare your PG, PMP, Open Auction CPM and Share of Voice to that of your peers, on display, video, native, mobile, etc. in BENCHMARK
Adjust your pricing and revenue strategy based on comprehensive market data
Get a unified view of all paths used by a buyer to purchase your inventory with REPORT cross stack demand monitoring
Review its relative performance in CPM, CTR & Viewability on each path / Detect when they suddenly stop buying from one path
Inform upcoming conversations with them to focus on the best paths and secure more budget
Report in one click on the monetization of your first party data
Identify the segments and contextual categories generating the best RPM, CTR and Viewability
Enrich the packaging of your PMPs with those insights
"Before Adomik we needed to run multiple reports and also rely on other departments. The amount of time we used to spend pulling and standardizing data from different exchanges created a lot of inefficiency. It was time-consuming and we didn’t get the right insights. With Adomik, we stopped wasting time on data collection; now we can finally spend our time in analysis with the right insights. Keeping it simple is very hard. Adomik is both simple and impactful."
Ravikumar Munukutla
Principal Product Manager
Cox Automotive
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