Compare in one view the “CPM pyramid” across the Sales channels (PG, PMP, Open Auction) for any selection of inventory

Analyze the impact on overall revenue, CPM, RPM of every change you make: new SSP in the Header, update of floor prices, new PMP, etc.

Leverage the TROUBLESHOOT “Gains” data to ensure that your PMP are delivering incremental revenue vs. Open Auction

Switch to Adomik’s “CTR / Viewability” mode to access your full inventory’s quality data at a glance

Easily identify high value inventory to adapt pricing and package better PMP proposals

Use REPORT Buyers/Brands tables to discover the buyers and brands active on each SSP

List the unique demand brought by your partner in the header or behind Open Bidding

Secure the SSP that brings the most exclusive demand

Compare your PG, PMP, Open Auction CPM and Share of Voice to that of your peers, on display, video, native, mobile, etc. in BENCHMARK

Adjust your pricing and revenue strategy based on comprehensive market data

Get a unified view of all paths used by a buyer to purchase your inventory with REPORT cross stack demand monitoring

Review its relative performance in CPM, CTR & Viewability on each path / Detect when they suddenly stop buying from one path

Inform upcoming conversations with them to focus on the best paths and secure more budget

Report in one click on the monetization of your first party data

Identify the segments and contextual categories generating the best RPM, CTR and Viewability

Enrich the packaging of your PMPs with those insights