Calculate your ROI with the Adomik Platform

Yield Management Use Cases

Smart Advertising Analytics for advertising yield management

Smart Advertising Analytics to manage direct & programmatic advertising yield and to implement stronger revenue strategies for digital advertising

Get Started

For whom

adomik yield illustration for who

Yield

Access advanced advertising data to reinforce your decision making process, on pricing and more

Advertising Yield Management Use Cases

Monitor the evolution of CPM and RPM across SSPs and between Open Auction, PMP, & PG

01

Compare in one view the “CPM pyramid” across the Sales channels (PG (Programmatic Guaranteed), PMP (Private Marketplace), Open Auction) for any selection of inventory

02

Analyze the impact on overall revenue, CPM, and revenue per mille (RPM) of every change you make: new supply-side platform (SSP) in the Header, update of floor prices, new PMP, etc.

03

Leverage the TROUBLESHOOT “Gains” data to ensure that your PMP are delivering incremental revenue vs. Open Auction

Leverage CTR & Viewability cross-stack data to refine PMP proposals and pricing

01

Switch to Adomik’s “CTR / Viewability” view to access your full inventory’s quality data at a glance

02

Easily identify high value inventory to adapt pricing and package better PMP proposals

Yield Management

Assess whether your revenue sources are bringing exclusive demand and incremental revenue

Yield Management
01

Use REPORT Buyers/Brands tables to discover the buyers and brands active on each SSP

02

List the unique demand brought by your SSP in the header or behind Open Bidding

03

Secure the SSP that brings the most exclusive demand

Benchmark your yield performance against your peers

01

Compare your PG, PMP, Open Auction CPM and Share of Voice to that of your peers, on display, video, native, mobile, etc. in BENCHMARK

02

Adjust your pricing and revenue strategy based on comprehensive market data

Yield Management Benchmark analytics

Analyze SPO patterns from your key buyers

Yield Management
01

Get a unified view of all paths used by a buyer to purchase your inventory with REPORT cross stack demand monitoring

02

Review its relative performance in CPM, CTR & Viewability on each path / Detect when they suddenly stop buying from one path

03

Inform upcoming conversations with them to focus on the best paths and secure more budget

Identify the first party data audience segments generating the best monetization

01

Report in one click on the monetization of your first party data

02

Identify the segments and contextual categories generating the best RPM, CTR and Viewability

03

Enrich the packaging of your PMPs with those insights

"Before Adomik we needed to run multiple reports and also rely on other departments. The amount of time we used to spend pulling and standardizing data from different exchanges created a lot of inefficiency. It was time-consuming and we didn’t get the right insights. With Adomik, we stopped wasting time on data collection; now we can finally spend our time in analysis with the right insights. Keeping it simple is very hard. Adomik is both simple and impactful."

adomik yield illustration for who

Ravikumar Munukutla
Principal Product Manager
Cox Automotive

Adomik Client- Cox Automotive - Used by the world's most trusted ad publishers
logo-Orange

More efficiency, revenue & transparency

Read More

Adomik Client- Cox Automotive - Used by the world's most trusted ad publishers

Consolidated & accurate data and zero discrepancy

Read More

never_miss_opportunity_August 2021 copy

Never miss an opportunity again

Stay up-to-date on the most recent market activity!