For whom
Access advanced data to reinforce your decision making process, on pricing and more
Yield Management Use Cases
Compare in one view the “CPM pyramid” across the Sales channels (PG, PMP, Open Auction) for any selection of inventory
Analyze the impact on overall revenue, CPM, RPM of every change you make: new SSP in the Header, update of floor prices, new PMP, etc.
Leverage the TROUBLESHOOT “Gains” data to ensure that your PMP are delivering incremental revenue vs. Open Auction
Switch to Adomik’s “CTR / Viewability” mode to access your full inventory’s quality data at a glance
Easily identify high value inventory to adapt pricing and package better PMP proposals
Use REPORT Buyers/Brands tables to discover the buyers and brands active on each SSP
List the unique demand brought by your partner in the header or behind Open Bidding
Secure the SSP that brings the most exclusive demand
Compare your PG, PMP, Open Auction CPM and Share of Voice to that of your peers, on display, video, native, mobile, etc. in BENCHMARK
Adjust your pricing and revenue strategy based on comprehensive market data
Get a unified view of all paths used by a buyer to purchase your inventory with REPORT cross stack demand monitoring
Review its relative performance in CPM, CTR & Viewability on each path / Detect when they suddenly stop buying from one path
Inform upcoming conversations with them to focus on the best paths and secure more budget
Report in one click on the monetization of your first party data
Identify the segments and contextual categories generating the best RPM, CTR and Viewability
Enrich the packaging of your PMPs with those insights
"Before Adomik we needed to run multiple reports and also rely on other departments. The amount of time we used to spend pulling and standardizing data from different exchanges created a lot of inefficiency. It was time-consuming and we didn’t get the right insights. With Adomik, we stopped wasting time on data collection; now we can finally spend our time in analysis with the right insights. Keeping it simple is very hard. Adomik is both simple and impactful."
Ravikumar Munukutla
Principal Product Manager
Cox Automotive
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