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For whom

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Yield

Access advanced data to reinforce your decision making process, on pricing and more

Yield Management Use Cases

Monitor the evolution of CPM and RPM across SSPs and between Open Auction, PMP, & PG

01

Compare in one view the “CPM pyramid” across the Sales channels (PG, PMP, Open Auction) for any selection of inventory

02

Analyze the impact on overall revenue, CPM, RPM of every change you make: new SSP in the Header, update of floor prices, new PMP, etc.

03

Leverage the TROUBLESHOOT “Gains” data to ensure that your PMP are delivering incremental revenue vs. Open Auction

Leverage CTR & Viewability cross-stack data to refine PMP proposals and pricing

01

Switch to Adomik’s “CTR / Viewability” mode to access your full inventory’s quality data at a glance

02

Easily identify high value inventory to adapt pricing and package better PMP proposals

Assess whether your revenue sources are bringing exclusive demand and incremental revenue

01

Use REPORT Buyers/Brands tables to discover the buyers and brands active on each SSP

02

List the unique demand brought by your partner in the header or behind Open Bidding

03

Secure the SSP that brings the most exclusive demand

Benchmark your yield performance against your peers

01

Compare your PG, PMP, Open Auction CPM and Share of Voice to that of your peers, on display, video, native, mobile, etc. in BENCHMARK

02

Adjust your pricing and revenue strategy based on comprehensive market data

Analyze SPO patterns from your key buyers

01

Get a unified view of all paths used by a buyer to purchase your inventory with REPORT cross stack demand monitoring

02

Review its relative performance in CPM, CTR & Viewability on each path / Detect when they suddenly stop buying from one path

03

Inform upcoming conversations with them to focus on the best paths and secure more budget

Identify the first party data audience segments generating the best monetization

01

Report in one click on the monetization of your first party data

02

Identify the segments and contextual categories generating the best RPM, CTR and Viewability

03

Enrich the packaging of your PMPs with those insights

"Before Adomik we needed to run multiple reports and also rely on other departments. The amount of time we used to spend pulling and standardizing data from different exchanges created a lot of inefficiency. It was time consuming and we didn’t get the right insights. With Adomik, we stopped wasting time on data collection, now we can finally spend our time in analysis with the right insights. Keeping it simple is very hard. Adomik is both simple and impactful."

adomik yield illustration for who

Ravikumar Munukutla
Principal Product Manager
Cox Automotive

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